Sedu Ionic Ceramic Tourmaline Flat Iron (1")
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Brand: Sedu
Plate Width:1 inch
Power: 72 watts
Weight: 0.9 lbs
Avg. Rating: 1287 reviews
Item No. A8560
Model No. su-100A
Price: $169.99 $108.99
Availability: in stock, ready to ship today.
Quantity:


Product DetailsCustomer ReviewsTips and AdviceProduct Questions and Answers
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Get Straight Hair

Average Rating:  (4.50 out of 5)

Total Reviews: 1287

894 (69%) reviewers rated this product "The Best" (5-star)
237 (18%) reviewers rated this product "Good" (4-star)
89 (6%) reviewers rated this product "Average" (3-star)
39 (3%) reviewers rated this product "Fair" (2-star)
28 (2%) reviewers rated this product "Poor" (1-star)

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Reviews Breakdown
100% Percentage of Reviews for 5 star Percentage of Reviews for 4 star Percentage of Reviews for 3 star Percentage of Reviews for 2 star Percentage of Reviews for 1 star
80%
60%
40%
20%
0%
5 star 4 star 3 star 2 star 1 star

Product Rating: 5 Worth it!
Reviewer: Sandy   Mon Sep 27 2004

This iron gets my hair incredibly straight. The plates are super smooth. I have naturally coarse hair and it is smoothed in minutes. Get this!

Product Rating: 5 awsome
Reviewer: Caityy from New York  Fri Sep 24 2004

i just got my straightener yesterday...i have long, curly thick hair that usually takes about 2 hours to straighten with my vidal sasoon iron...with the sedu...it took me less then an hour which is more then half the time! i was so impressed...it was PIN straight and is still straight right now...i love it....it makes your hair feel smooth and it looks smooth alsso...i got so many compliments! : ) its great!

Product Rating: 5 SUPER!!!!!!!!!
Reviewer: shelby from Washington  Thu Sep 23 2004

Best Flat Iron EVER!!!!! I have very thick hair and the first time I used it, I had beautiful silky straight hair. It heats up SOO fast! Don't waste your money on any other product! Buy SEDU!

Product Rating: 5 People tell me "Nice Hair"
Reviewer: Jane Nolan from Los Angeles, CA  Sat Nov 20 2004

I had a flat iron before, didn't work for my hair well. I have a natural wavy hair and it gets frizzy all the time..I did straight perm many times but it only kept my hair straight for a couple weeks and go back to my natural frizzy hair. I got Sedu flat iron and the result was amazing. So many people told me my hair looks nice and I am very happy with the result of using Sedu. The most important thing is there's no heating time, so I can use it right away and takes much less time than using other flat iron that I used have.
I am so pleased with this product and I highly recommend to people want to have flat iron.
It's absoulutly worth it.

Product Rating: 5 Great !!!
Reviewer: Isabella from Montreal, Quebec, Canada  Mon Nov 08 2004

I ordered Sedu two days ago and received it this morning. I immediately tried it. We had an extremely humid day today. Guess what? I love it. It straightens the hair immediately (I have extremely curly and thick hair) and yes the results are long lasting. The plates are extremely smooth, unlike Wigo, Babyliss and Ceramix (Yes, I tried them all). Leaves the hair salon smooth. The best by far !!!

Product Rating: 5 Awesome Product
Reviewer: Nalini Rubenstein   Thu Sep 16 2004

After researching which flat iron was the best, I decided to try this one and see if it lives up to all the good reviews. It was amazing the first time I used it. It took all the frizz away and left me with silky beautiful hair. I highly recommend this.

Product Rating: 5 first flatiron
Reviewer: Sara from Spencer, Iowa  Mon Sep 13 2004

This is the first flatiron I have ever had. I researched this website before making my order. I am so happy with this one. It is lightweight and heats up super fast. The 1" model makes it easy to get right to the roots. My hair looks smooth and shiny - I have fine hair but a lot of it and it always used to look staticky and fly away frizzy. But it looks smooth and sleek - just like the stars you see in magazines and on TV. I wish I would have found this 20 years ago. I highly recommend this product!!!!!!!!!!!

Product Rating: 3 ok, but not worth the money
Reviewer: claire from texas  Tue Sep 07 2004

I had really high hopes for this flat iron, after reading all the positive reviews. I have fine, wavy, color-treated hair that I have to flat iron to keep straight and frizz free. After trying this item three times, I have to say I don't think it works any better than my $45 jilbere flat iron. Not a bad item, by any means, but IMO not worth the $100 I spent.

Product Rating: 5 GREAT!
Reviewer: SBN   Thu Sep 02 2004

This iron is great. I let my hair air dry yesterday so it was culry and frizzy, then i woke up this morning and turned on my sedu, in 1 minute it was hot and straighted my whole head of hair in about 5 minutes!

Product Rating: 5 great straightener
Reviewer: Alyssa   Tue Aug 10 2004

i just got this straightener and i love it...i have had a conair, hot tools, vidal sasson, and the chi and this is my favorite!!! i have very thick verry curly hair and it works great! i would recommend it to any one!

Product Rating: 5 Sedu is bangin'
Reviewer: Naomi Pasha from Nashville  Wed Aug 04 2004

I just got mine today, and it is amazing. I have thick 3c hair, and it made my hair feel like silk. This is worth every penny and more!

Product Rating: 3 Just Okay
Reviewer: katie from Colorado  Tue Aug 03 2004

I just recieved this item and I'd say it's okay, but I'm a little dissapointed. My friend has a cheaper iron and it works about the same as this one. I don't even have curly hair, just a few waves and it barely got them out. Next time I'll just crank up the temp. I just didn't get salon results.

Product Rating: 5 Perfect iron, works for dry or damp hair!
Reviewer: Julie Richtmyer from Omaha, Nebraska  Tue Jul 27 2004

I always wanted straight hair in my life but my hair is way too curly and out of control. I love Sedu! even through I only had it for a week but now I have long, straight healthy hair.

Best of all, it works for damp hair. I usually let my hair air dry, and then use Sedu. Can not ask for more.

Product Rating: 5 Touch the plates and feel the difference
Reviewer: Patty Johnson from Albany, NY  Sat Jul 17 2004

If you have other flat irons besides Sedu, touch the plate surfaces of each iron. You can feel the difference. In my case, besides Sedu, I also have Paul Brown, CHI, and Rusk. Sedu's plates are much smoother. I believe this is the main reason why Sedu performs better.

Product Rating: 5 No more hair tugging
Reviewer: Kristine Danforth from Phila, PA  Sat Jul 17 2004

Excellent iron! it does not clips your hair on the ceramic plates like other cheap irons that I used. Impressed.

Product Rating: 5 The Best I have ever used!
Reviewer: Kristen K. from Washington DC  Thu Sep 23 2004

I received my Sedu today. I tried it right away as the humidity this summer has made my hair almost unmanageable. I really couldn't believe how easy it was to use and what a wonderful job it did. I have thick course hair that tends to frizz. The Sedu made my hair straight, shiny and quite lovely to look at. After several hours it still looked the same. I was a little leary of spending $$ but it was worth every penny.

Product Rating: 5 Just get it
Reviewer: Dee McKay   Wed May 26 2004

The Sedu is God's gift to curly hair. I have used several flat irons and I now know that I will buy Sedu only. It has cut my straightening time in half, my hair is far less damaged, and it always leaves my hair soft and looking naturally straight. Can't go wrong with Sedu.

Product Rating: 5 Best Hair Straightener!
Reviewer: Brooke from Canton, Ohio  Fri Jul 16 2004

I have used many brand hair straighteners: Babyliss, CHI, HAI, Superstar you name it. But nothing seems to last..Bion was excellent (tried my friend's) but couldn't afford it. So I decided to buy Sedu. When i used Sedu my hair was as straight as a board and didn't curl back up after a few hours. By the way, I really like the light-weight design.

Product Rating: 5 Magic!
Reviewer: Linda from Stamford, CT  Fri Jul 02 2004

I was a little skeptical when I first opened the box because it seemed small and light-weight but it does such a good job! I absolutely love how sleek and smooth it makes my hair. It's definitely worth the money. I totally recommend it!

My hair is usually very frizzy when I blow dry it or use other flat irons. The only time I really like my hair straight is when I go to the salon. UNTIL I got Sedu! It only took 5 minutes and my hair is quite long. It even stays straight and smooth in the humid days!

Product Rating: 5 Be your own hair stylist
Reviewer: Terri from Los Angeles, California  Wed Dec 08 2004

I recently purchased the Sedu flat iron from my stylist and was shocked by it's performance. I have thick, curly, frizzy hair and could not get my hair completely straight, even if I used a professional powerful dryer with a ceramic round brush. So I purchased the Sedu in my last salon visit and I get my hair stick straight every time. I could not believe it. I always like the way my hair looked when I went to the salon, but could never get the same look at home until now.

Yes, this flat iron is a little on the pricey side, but well worth the money if you want soft shiny, and salon looking hair.

More customer reviews for Sedu Ionic Ceramic Tourmaline Flat Iron (1")




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