Sedu Ionic Ceramic Tourmaline Flat Iron (1")
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Brand: Sedu
Plate Width:1 inch
Power: 72 watts
Weight: 0.9 lbs
Avg. Rating: 1287 reviews
Item No. A8560
Model No. su-100A
Price: $169.99 $108.99
Availability: in stock, ready to ship today.
Quantity:


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Average Rating:  (4.50 out of 5)

Total Reviews: 1287

894 (69%) reviewers rated this product "The Best" (5-star)
237 (18%) reviewers rated this product "Good" (4-star)
89 (6%) reviewers rated this product "Average" (3-star)
39 (3%) reviewers rated this product "Fair" (2-star)
28 (2%) reviewers rated this product "Poor" (1-star)

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Reviews Breakdown
100% Percentage of Reviews for 5 star Percentage of Reviews for 4 star Percentage of Reviews for 3 star Percentage of Reviews for 2 star Percentage of Reviews for 1 star
80%
60%
40%
20%
0%
5 star 4 star 3 star 2 star 1 star

Product Rating: 3 good, but not for me
Reviewer: bri from cincinnati  Fri Feb 18 2005

this is a great iron if you have shoulder length to short hair... but my hair is really long and folica was out of the 1 and a half inch irons so i decided to try the 1 inch to see if i even liked it... im sending it back for a different one.. my friend has a solano and it works for me so... this is a big investment for me so im a little discouraged.

Product Rating: 5 BEST FLAT IRON EVER
Reviewer: janice from west chester, pa  Fri Feb 18 2005

I don't know how I lived without this flat iron before I received it. It is the best flat iron that I have ever tried, even better than the one at the hair salon I go to. I have very fine hair, and it works perfectly. It is also a great size for handling and travel.

Product Rating: 5 THE BEST FLAT IRON EVER!!!!!
Reviewer: Jenny from Uniontown, PA  Sat Mar 12 2005

I just received this straightener 2 days ago and already I know I can't live without it!!! It is absolutely amazing. It looks even better than when my hairdresser straightens it!! My sister and I both have long, naturally curly hair and this is the answer to our prayers. It used to take me over an hour to blow it out with a hair dryer and brush, and then I'd still have to go over with the junky straightener that we paid $40 for, and it still didn't look great. The Sedu glides through my hair so smoothly, it doesn't pull or snag like the other flat irons do. It absolutely transforms your frizzy, poofy hair into a straight, sleek, shiny masterpiece in a very little amount of time!! It's definitely worth the money, I'd even pay double for it. I LOVE, LOVE, LOVE it!!! Oh, it's super fast shipping too!

Product Rating: 5 Quick and Easy
Reviewer: Maria from Arizona  Wed Feb 16 2005

I have used many other irons and this one certainly has saved me the most time. It heats up quickly and more importantly, I only need 10-15 minutes and my hair is shiny and smooth. I have had so many people comment on how nice and healthy my hair looks now. I think it is worth every penny.

Product Rating: 3 Its ok, but nothing spectacular!
Reviewer: Carolyn Smith from Seattle  Wed Feb 16 2005

I read the great reviews & decided this product was my best choice based on the reviews. It works fine, but I did not notice any significant difference over any other flat iron I have tried before...I am a little disappointed.

Product Rating: 5 Great Flat iron!
Reviewer: Stephannie from Long Beach, CA  Tue Feb 15 2005

I have owned way too many flat irons! I had the CHI, which I didn't like because it didn't have heat settings (my hair is color treated and damaged, so I don't want to further fry it!). I got the CHI Turbo next (with heat settings). First of all WAAAAYYYY too expensive considering the great alternatives, not to mention it shorted out just over a year after I bought it! I then (at a hairdresser's recommendation) bought the Babyliss Pro. I hated that one and had to take it back because it pulled out & broke so much of my hair. So, in my search for a new QUALITY flat iron I purchased the Sedu. I LOVE IT. It works perfectly. Straight, shiny hair for days. Heat settings too I don't have to OVER-DO it. I highly recommend it.

Product Rating: 4 This flat iron is awesome!
Reviewer: Patty from CA  Tue Feb 15 2005

I had a wigo and the ceramic melted off, and would leave my hair feeling dry. This iron leaves it shiny and soft, works super fast, and lets you get stick straight ends or have some curl. Definitely worth the $$.

Product Rating: 5 Great Product
Reviewer: Courtney from San Francisco  Mon Feb 14 2005

Never really used a straightening iron. Loved this product and will be a great tool used for a variety of styles.

Product Rating: 5 love the results
Reviewer: The Sullys   Sat Feb 12 2005

We have never used a flat iron before, and have been very pleased with the results.

My 2 daughters and I all have different hair types--fine texture but thick and wavy, fine texture, fairly straight and thick but with flyaways, and coarse texture, thick, straight but with flyaways. This iron smooths and gives a polished finish to all of our hair types. And best of all we are able to change the heat setting since we need different ones.

We have not owned it long, so we hope it lasts a long time!

Product Rating: 5 5 Stars
Reviewer: Jennifer from PA  Fri Feb 11 2005

This is the best and easiest flat iron I've used. I read most of the reviews and waited about 2 weeks before ordering. I should have ordered sooner. This iron is well worth the money. Works awesome.

Product Rating: 5 Great iron
Reviewer: CT from New York  Fri Feb 11 2005

This is a really nice tool. Heats up very fast, and adds a lot of shine.

Product Rating: 5 GREAT
Reviewer: Michelle from Michigan  Fri Feb 11 2005

Highly recommended. Makes hair look great. Shiny, no fly aways. Quick heat up. Thanks also to previous reviews which assisted in my decision making when shopping around for a straightener. Great product and great website.

Product Rating: 5 Great service
Reviewer: Julie Mintun from Reno, Nv  Fri Feb 11 2005

I just love my Suda Flat Iron. It is fantastic. Folica.com has great customer service. The transacton was so easy.

Product Rating: 5 Great product
Reviewer: Rosi from san jose, ca  Fri Feb 11 2005

This straightener is smooth and very much a quality item. It causes NONE of the damage to my hair that my prior one did. Glad I bought this.

Product Rating: 1 GET A CHI!!!
Reviewer: Kelly   Thu Feb 10 2005

Spend an extra few dollars and get a Chi. My roommate has had a Chi Turbo for over Four years and it works fine. I read here a few people had problems with Chi's breaking after a few month's so both my mom and I got the Sedu instead. Big Mistake. After only TWO WEEKS, YES TWO WEEKS, the cheap plastic part that holds together the spring broke, and the spring wouldn't stay in place making the iron completely worthless. The just three weeks after that, my mothers hair iron just stopped heating entirely. I will never get this product again and take my chances getting a Chi.

Product Rating: 5 This flat iron is terrific!
Reviewer: Janis Batchelor from Baton Rouge, Louisiana  Thu Feb 10 2005

I have thick, coarse, very curly, and frizzy long hair. I have tried other straightening irons, but none of them worked well. The Sedu Ionic Ceramic Flat Iron not only made my hair perfectly straight but also left it feeling soft, smooth, and silky. When I look in the mirror, I cannot believe this is my hair. I absolutely love this product and would highly recommend it to anyone with problem hair like mine.

Product Rating: 5 Completely Satisfied
Reviewer: Renee   Thu Feb 10 2005

After using my roomate's Chi iron to straighten my hair and realizing the difference it made in my hair, I decided to invest in a high quality, expensive flat iron. I went to this website and saw all of the negative reviews for the durabilty or the Chi iron and checked out the reviews for the Sedu. I liked what I saw and decided to take a chance, even though I had never used a Sedu before. I love it! It used to take me an hour to straighten my hair with my old straightener and I was never completely confident with the way it looked. With a Sedu, it takes 15-20 minutes for perfection, the same time as with a Chi. I am completely satisfied with my investment in the Sedu flat iron and highly recommend it.

Product Rating: 4 Sedu flat irons are really great!!!!!!
Reviewer: Shana L. from Illinois  Wed Feb 09 2005

I am really into hair, I really like to be on the up and up about the latest products around. I was informed that ceramic flat iorns are good, I purchased a pair. I later found about Sedu ionic ceramic flat irons and saw the great reviews it got. I decided to order. I was so impressed that I gave my other flat irons away! These are really wonderful, especially for ethnic hair. It does wonders and make your hair have moisture. I hope they make some great quality hair blow dryer in the future. I'm sure I will purchase that as well.

Product Rating: 5 Its the one to buy!!!!
Reviewer: Georgia   Sun Feb 06 2005

Its been a few months since I had my Sedu 1" iron so it was time to write a review... I have medium wavy, frizzy hair...I have had a Revlon, Conair and a Hot Tools ceramic. The Sedu is by far the most excellent...less time heating up, less time on my hair..my hair is straight and the frizz is gone. I have had no damage from this iron unlike the others. The 1" lets me turn the ends under too. It's just wonderful!!!!, made a great difference in my appearance. I was alittle apprehensive on the cost, but this iron is definetly worth it!!!!!!

Product Rating: 5 My SEDU is Fabulous
Reviewer: Caroline   Sat Feb 05 2005

My Sedu is the best. When I first went to go straighten my hair I relized how fast it took to heat up it was great! Then I straightened my hair and when Iwas done it was super straight! The nexxt day my hair was still staight!

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