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Sedu Ionic Ceramic Tourmaline Flat Iron (1")
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Brand: Sedu
Plate Width:1 inch
Power: 72 watts
Weight: 0.9 lbs
Avg. Rating: 1238 reviews
Item No. A8560
Model No. su-100A
Price: $169.95 $108.95
Availability: in stock, ready to ship today.
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Average Rating:  (4.53 out of 5)

Total Reviews: 1238

869 (70%) reviewers rated this product "The Best" (5-star)
229 (18%) reviewers rated this product "Good" (4-star)
85 (6%) reviewers rated this product "Average" (3-star)
35 (2%) reviewers rated this product "Fair" (2-star)
20 (1%) reviewers rated this product "Poor" (1-star)

Own one? share your opinion about this product.

Reviews Breakdown
100% Percentage of Reviews for 5 star Percentage of Reviews for 4 star Percentage of Reviews for 3 star Percentage of Reviews for 2 star Percentage of Reviews for 1 star
80%
60%
40%
20%
0%
5 star 4 star 3 star 2 star 1 star

Product Rating: 5 Excellent product FAST heat-up
Reviewer: anonymous from Pennsylvania  Fri Jan 13 2006

I bought your SEDU Tourmaline 1" flat iorn for my daughter as a Christmas Gift. It arrived on time. When she opened it Christmas Eve she was very suprized and couldn't wait to use it.
Early Christmas Day I got a phone call from her. She was amazed at how fast it warmed up and how smooth it made her hair. She tossed her other iron in the trash.She is VERY happy with her gift.

Product Rating: 5 Great Straightener!
Reviewer: Lisa from New Jersey  Thu Jan 12 2006

I purchased this item for my daughter who has very thick curly hair past her shoulders. The product works great. Her hair comes out very straight and looks shiny. Her does does not look straight and poofy, it looks nice and flat, like her hair is naturally straight. It lasts for days with light touch ups in the morning. Just be very careful, because the iron does get very hot when you have it on the higher temperatures. All in all a great product; especially for people who have the hard to manage curly hair and are looking for the straight look. It glides easily throught the hair. So far so good, she only got it in December. We have tried other straighteners, but they haven't gotten her hair as straight and flat.

Product Rating: 5 Fabulous product!
Reviewer: Renee   Thu Jan 12 2006

I bought the Sedu Ionic Ceramic Tourmaline Flat Iron after quite a bit of research and could not be happier! My hairdresser suggested the Chi, said it was great, but my reseach pulled up too many unsatisfied customers for me to feel comfortable spending that much. Since I have very thick wavy hair and a brand new haircut (inverted bob) a flat iron was a necessity. My order from Folica was processed and shipped very quickly and I received my Sedu in time to take with me during the holidays. With every other flat iron I've ever owned my hair would always go back to being "big"...not with the Sedu! It heats very quickly, I have to use it very little to straighten and it even gets out weird little flips and waves. I love it. Definitely worth every penny.

Product Rating: 5 the best one yet!!
Reviewer: Elaine from Calistoga, California  Thu Jan 12 2006

I was a little reluctant to spend this much $$ for a flat iron (but why not? if you buy 3 cheap ones it's the same thing!) it does a great job, the smoothest action i've experienced. i only wish it had an automatic turn off feature. by accident, i left it on overnight, but it apparently didn't mind! i rate this product EXCELLENT!

Product Rating: 4 Great item!!!!!
Reviewer: kristi from Biloxi, Mississippi  Wed Jan 11 2006

Great item, but a week after I recieved it for some reason could not get to turn on, in any outlet in my house I messed with it for a while and then finnaly.. Weird, but anyways I like it much better than the Chi, it works great I have just a wave in my hair towards the bottom and it does the trick. everyone commenst about my hair all the time now.!!!!!!!!!!!!!

Product Rating: 2 Disappointed...
Reviewer: Addy from Florida  Tue Jan 10 2006

It did not straighten my hair at all, my $40 dollar flat iron worked better. It claimed that it did a great job for thick wavy hair, I never once experienced this. I even turned it to its highest setting, and still nothing. I returned it after 2 weeks of trying different methods (i.e., sectioning off the hair, using straightening balms, shampooed clean hair vs. next day hair). The only thing I can say in its favor is that is does not pull the hair compared to other straighteners.

Product Rating: 5 Sedu
Reviewer: Carol from Florida  Tue Jan 10 2006

I bought this for my daughter, as her beautician recommended it as a great product. It really is one too. My daughter has very curly hair, and it makes it poker straight, and it stays like that till she washes it, and that itself is quite a feat with all the humidity we have down here in Florida. It is very easy on your hair also, hers stays nice and soft.Also, the service was wonderful. Even though it was Christmas time, I received it very promptly. I would recommend the product and company, both highly.

Product Rating: 5 Review from a guy!
Reviewer: Chris from Philly, PA  Tue Jan 10 2006

Hey, I just got this thing today, from folica.com. I have awfully frizzy, wavy, stupid cowlicky hair. It wants to be straight, but no matter what, I can't get it straight. Until now. Wow, what a product. I have never used a hair straigtener before but this was suggested by one of my best friends, a hair stylist from San Francisco. What a difference. And my hair isn't even washed fresh... it was just dry and I couldn't wait to use the Sedu so I just ran it through my hair as it was. It worked perfectly. I don't have any pictures right now but I will post before and after in another review coming this week. But seriously, this thing is amazing. I had it set at the 230 setting because my hair is fine (and relatively short, only goes down to my eyebrows basically). But what a difference. No joke. Worth every penny and then some. I was skeptic, as most people are, but I'll never go another day (or every other day) without using this. What a confidence builder.

Thanks, Sedu.

Product Rating: 5 Better than the chi by far....
Reviewer: Amanda from Miami, FL  Mon Jan 09 2006

I had the Chi for a year and then it just stopped working one day. The sedu works much quicker and makes my hair alot smoother and my hair is course and curly. A must if you have thick hair!!!

Product Rating: 5 Better than Solia
Reviewer: Beth from Houston, TX  Mon Jan 09 2006

I originally ordered the Solia but returned it after I suspected there was a short in the electrical cord. I decided to suck it up and pay the additional money for the Sedu and what a difference!
*First of all, it grabs and holds onto your hair so much better.
*It heated faster.
*It curled and flipped my hair so much better.
*And it straightened my hair after only one time through vs. a couple of times through with the Solia.

Spend the extra money and get the Sedu!

Product Rating: 5 Sedu works great!
Reviewer: Karen from Owings Mills, Md  Mon Jan 09 2006

My daughter and I are both enjoying the Sedu flat iron. We have tried many others and they have not worked nearly as well. My daughter has incredibly curly hair and this iron makes it perfectly straight. I would highly reccommend it!

Product Rating: 5 Sedu Flat Iron
Reviewer: Carmelita from Lafayette, IN  Sat Jan 07 2006

This is the best purchase I have ever made for myself. I had the "ugly" wave in my hair and my new flat iron takes it right out. I really can't believe how good this product works. I have bought other cheap ones and there is no comparison.

Product Rating: 5 Great~!
Reviewer: Dawnie from Mississippi  Fri Jan 06 2006

I love this iron! I had the iron that came with my Straight to the Maxx hair straightening solution. The solution was terrible but the iron, I thought, was really good. But it always took me 30 minutes or more to straighten my hair, which is very frizzy and wavy, especially when it's humid. And since I live near the beach in Mississippi, it's humid wayyy more than it isn't! But then I got this iron for Christmas and I'm in shock.... it only takes about 10 minutes to straighten my hair totally, but if I want a quick run through just to take out the frizz, I can do it in 5 minutes! I would definitely recommend this iron!

Product Rating: 5 Sedu Ionic Ceramic Flat Iron
Reviewer: Terri from Manteca, CA  Fri Jan 06 2006

What a difference in the texture of my hair, as well as the speed in fixing it in the morning! My hair is softer, with NO frizz, and I can curl or straighten it with the Sedu 1" flat iron. It used to take about 45 minutes to curl my hair after drying it. Now I can dry and curl/straighten it in about 20 minutes. The Sedu is really lightweight and easy to manage also, and it heats up in less than a minute. Folica was very easy to order from, and I had my flat iron with in a week of ordering it. Terrific product and website.

Product Rating: 4 Unlike any other hair straightener!
Reviewer: Lindsey from Tx  Fri Jan 06 2006

This hair straightener is awsome! It's light weight, heats up VERY fast, straightens really good and it's very easy to clean. My hair is at it's straightest now!

Product Rating: 5 Sedu Ionic Ceramic Tourmaline Flat Iron 1"
Reviewer: JW from Mississippi  Fri Jan 06 2006

Great. Expensive , but worth it. Doesn't break the ends of my hair-- smooth

Product Rating: 5 Sedu Ionic Ceramic Tourmaline Flat Iron (1")
Reviewer: lisa from San Pablo, California  Thu Jan 05 2006

I found it did an excellent job! I'm a licensed cosmetologist and I found it left the hair soft and shiny. It is easy to reach the roots of the hair because it is lightweight and not bulky.

I've been using it instead of my marcel flat iron at least 95% of the time.

Product Rating: 5 Love it!!
Reviewer: Rebecca from Portland  Thu Jan 05 2006

A fellow hairstylist recommended this flat iron to me, and I absolutely love it!! My clients always ask for this website so that they can order one for themselves because they are so happy with the results. It makes the hair very shiny without damaging it, and makes it really quick to straighten any kind of hair. I have naturally curly hair and I use it on myself. I am so impressed with how long the straightening lasts...literally days, and even if I am in a humid environment, it doesn't re-curl, it remains straight. Thank you so much!!

Product Rating: 5 Great flat iron
Reviewer: Natascha   Wed Jan 04 2006

very smooth straightening, it glides through my hair.

Product Rating: 5 Yay! No snagging!
Reviewer: Fluffy McFrizzball from Philadelphia, PA  Wed Jan 04 2006

I don't usually spend this much money on hair stuff, but I figured it was wise if I'm going to continue straightening my hair as frequently as I do. I'm very happy with this product - quick to straighten, easy to use, no snagging (thank GOD my last one was torture). My hair is similar to Julia Robert's in Pretty Woman - like that thickness and curl - and I used the second to lowest setting with beautiful results. My hair is also rather long, about to the bottom of my shoulder blades, and I had no problem with the 1", so don't worry if you have hair like mine. Oooh... I feel so sleek ;)

More customer reviews for Sedu Ionic Ceramic Tourmaline Flat Iron (1")




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