Sedu Ionic Ceramic Tourmaline Flat Iron (1")
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Brand: Sedu
Plate Width:1 inch
Power: 72 watts
Weight: 0.9 lbs
Avg. Rating: 1287 reviews
Item No. A8560
Model No. su-100A
Price: $169.99 $108.99
Availability: in stock, ready to ship today.
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Average Rating:  (4.50 out of 5)

Total Reviews: 1287

894 (69%) reviewers rated this product "The Best" (5-star)
237 (18%) reviewers rated this product "Good" (4-star)
89 (6%) reviewers rated this product "Average" (3-star)
39 (3%) reviewers rated this product "Fair" (2-star)
28 (2%) reviewers rated this product "Poor" (1-star)

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Reviews Breakdown
100% Percentage of Reviews for 5 star Percentage of Reviews for 4 star Percentage of Reviews for 3 star Percentage of Reviews for 2 star Percentage of Reviews for 1 star
80%
60%
40%
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5 star 4 star 3 star 2 star 1 star

Product Rating: 5 BEST THING EVER!!!
Reviewer: Kelly from Canada  Fri Jun 03 2005

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I must admit, it's one of the Best things i've ever got as a gift :)... u can do "Soft Curls" Or "Flip In" Or "Flat Straight" at the end of the hair with sedu. The only reason i didn't give it 5 stars b/c it gets really hot.

______________________Good Luck!______________________

Product Rating: 5 Very Pleased
Reviewer: Renee   Wed Apr 20 2005

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I was nervous to spend this much money on a hair product, but I was extremely pleased with it! It was well worth the money. Now I can straighten my hair much faster and it looks much better. This product is amazing!

Product Rating: 5 Love Love Love!
Reviewer: Cami!   Wed Apr 13 2005

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I have only used this iron once and I am already in love. I came over to the Sedu from a CHI. I thought the CHI was absolutely fabulous until I found this dream. This made my hair so beautiful and silky. I can't wait to use it again. My hair truly looks "salon quality" now. Thank you, Sedu!

Product Rating: 5 Great Iron for Black Hair
Reviewer: Vanessa from Michigan  Sun Apr 03 2005

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I was sort of skeptical buying this iron, because there were not too many reviews from African-American or Mixed women. However, I am so happy that I bought it. I use a relaxer on my hair, although I am due for another one in about a week. This iron keeps your hair so straight and smooth. If you have an iron that gets your hair straight already, you would much rather have this one because it toally changes the texture of your hair! I love it! I usually use it at 180 temp setting, and let me tell you it does the trick. I went working out at the gym, and my hair was still straight and smooth after I was done. I thought I would have to rewash and do everything again, but those days are OVER because of this iron. For those of you who are not women of color, if it makes MY hair super straight, just imagine what it would do to yours! :) I would get it very soon, because they are increasing the price because it is such a popular item. I bought my iron Feb. 17 and payed $98.00 for it. Get yours soon before it gets to be too expensive. It is an amazing iron and well worth the money. I am so happy with my purchase. I wish I could show you more pictures, but they do not allow personal contact iformation :(.

Product Rating: 5 GOod
Reviewer: Christina from New York  Mon Mar 21 2005

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Best hair straightener i ever had

Product Rating: 5 Super Straight
Reviewer: Rosie   Tue Mar 15 2005

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I have VERY curly hair and never thought anything could straighten it. Well, the Sedu does and it works great. My hair is silky sofy and straight... no frizz. It doesn't pull out my hair and is very quick to use. I give it 2 thumbs up!

Product Rating: 5 Great purchase
Reviewer: Olga from Orange County, California  Sat Jan 31 2009

This is my first flat iron ever because I have naturally straight and fine hair. I wanted to buy a product that is at its best quality so my hair does not get damaged. I am thirlled with Sedu and would recommend to everyone. The package I got with this purchase was a free warranty and little flat iron as a bonus. The shipping was free and I got the package two days after I placed an order. And I am in So Cali!!! It was super fast and I am loving my new purchase.

Product Rating: 1 Sedu Beauty- Very Misleading!!
Reviewer: Alaine Lozano from Cincinnati,Oh  Fri Jan 30 2009

I am a professional stylist and I have owned the large Sedu flat iron for years. It is the most amazing flat iron I have ever used. The smoothness of the plates is unmatched. I purchased the Revolution and while the Sedu-Beauty website boasted a 9 foot professional swivel cord with surge protection the one I received had a 5 ft cord no swivel which is essential when curling the hair or the cord tangles to the point that it will no longer move. So I purchased the classic Sedu 1 inch flat iron which was also noted on the website as having a ( foot swivel cord with surge protection. When I recieved it the cord was 9 feet with no swivel or surge protection. When I contacted this company about my purchases I was told that Sedu needs to update their website because they no longer make a swivel cord. They did not go out of their way to retain me as a customer. This company and any company that sells Sedu brands will never have my faith or business again. I view them as misleading by their false advertising. I have been very inconvenienced and disappointed.

Product Rating: 5 Its the best
Reviewer: Megan from NJ  Fri Jan 30 2009

I have been using my Sedu for almost two years now. It is by far the best flat iron I have ever used. Before the Sedu, I was using drug store brands and the Sedu has made all the difference. I don't even need to use any heat protectant as my hair has never seemed fried or damage from using it. Actually, my hair seems to be less damaged when I use it. If you're looking for a flat iron and not sure what to get, get the Sedu. You won't regret it.

Product Rating: 3 Not as good as I thought.
Reviewer: Hayley from Canada  Thu Jan 29 2009

I was expecting FANTASTIC, amazing, smooth hair. I would recommend it but it didn't get nearly as smooth and flat as when I go to the salon. It doesn't pinch at all compared to the Conairs I owned before. It didn't cut my straightening in half. I actually think it takes longer. It keeps my hair straighter longer though. I used it for a week straight and my hair got super fried already so I wouldn't say get it for daily use. Overall it's pretty good but beware if you live in Canada. At the time I bought it, it was $20 off a 100 purchase. It was $80 then you pay $15 shipping, then a $22 fee then it turned out for the hair straightner it was $130 with the exchange. I don't think it was worth the price but I do like it. I was expecting to much from it.

Product Rating: 2 Straightens, but doesn't last long
Reviewer: Anonymous   Tue Jan 27 2009

I have curly/wavy hair below my shoulders and have been straightening it for years with cheapos that actually straightened it really well, but I decided to get an expensive flat iron thinking it would do even better. So, when I got my sedu in the mail the other day I was absolutely thrilled to use it after reading all of the great reviews, and I'll admit that it did straighten my hair really well, but it took me much longer to do all of my hair than with my old cheap straightener and after only a few hours my hair started to wave up again. The main reason I got it was thinking that it would keep my hair straight throughout the day and it was really disappointing to come home and see my hair looking like..well..crap again. Despite the good results right after using the Sedu, the iron is overall average at best, and if you want long lasting results you won't get it from this one. I'm definitely returning this product and buying something different and hopefully MUCH better.

Product Rating: 5 AWESOME!!!
Reviewer: Anne from Boston, MA  Tue Jan 27 2009

I obsessively researched flat irons and decided to get the Sedu 1". I LOVE this flat iron. I have thin mostly straight hair, so I use flat irons to smooth it and make it shiny. I used to have a Wigo, but that always seemed to snag my hair. The Sedu is so smooth, never snags and my hair always looks healthy. It also works with my layers to add just enough body and shape if I want to flip/curl the ends. I recommend this flat iron to everyone!

Product Rating: 1 not happy with the equipment
Reviewer: Erika from Nashville, TN  Mon Jan 26 2009

The straightner works great...for as long as it works! I have gone through 2 of these. My first one shorted out at the swivel end where the cord meets the base. Folica replaced the first one, however, the second one has done the same thing and the warranty only lasts the time span since the original was purchased. Now I am stuck with a $130 straightner that does not work :/....

Product Rating: 1 Awesome when it works
Reviewer: Ranya Tawfik   Fri Jan 23 2009

I have baught 3 sedu's they are awesome and then they stop working. I will not buy it ever again!!!

Product Rating: 4 OK
Reviewer: Melissa from Texas  Wed Jan 21 2009

This iron is good but it's not like wow, it leaves your hair smooth but not that shiney. It doesn't leave your hair freeze free. It is light weight, goes smooth through your hair, has a long cord and well it does straighten your hair. If you have the money buy it but if not there's other less expensive irons that would work just as fine. It is better than chi though.

Product Rating: 5 LOVE it
Reviewer: priscilla from dallas tx  Tue Jan 13 2009

i just got mine yesterday. it's AMAZING. it doesnt fry my hair like my old straightner did. i have very thick, straight hair that goes in different directions and will never be cured of its frizziness. my old straightner did an okay job, but it fried my hair and made it feel coarse. this one makes my hair feel so soft and shiny.

also, it does a great job at flipping out and curling my hair. before the sedu, my hair wouldnt curl for ANYTHING. it's great!

Product Rating: 4 great so far
Reviewer: Molly   Tue Jan 13 2009

I ordered my sedu after reading all tha fantastic reviews for it. I was getting ready to buy a chi, but i decided to do a little more research, and it was totally worth it. My hair stays perfectly strait all day!!! usually my hair would start to get wavy, but not with this straitner. it is worth the money, plus some!!!! :) buy it now!

Product Rating: 5 I LOVE THIS FLAT IRON!!!
Reviewer: Lannie from Iowa  Fri Jan 09 2009

I ordered this flat iron on a Saturday and it took exactly one week to get to my house (disappointed in how long it took to get to my house, but it was free shipping so I can't complain. I absolutley love it. I have thick hair, that likes to friz sometimes. This flat iron makes my hair straight, non frizzy, and silky soft. I even use it to curly my hair, and my daughters. I was surprised at how small it is. It does pull my hair some and my daughters, but not bad. My best friend has a chi, and I like my sedu better. This is a great iron!!!!!

Product Rating: 3 Pretty darn good
Reviewer: Lisa Y. from SC  Wed Jan 07 2009

Yeah it's pretty darn good. I cant really think of any gripes or complaints I have with this flat iron. I love it. Works wonders on my coarse African American hair.

Product Rating: 5 all around greattttt product!!
Reviewer: nina from peoria,il  Fri Jan 02 2009

I used to own a pretty good straightner from sally's which was around the same price as this one. But, the sedu does a waaaayyy better job. Your hair will feeler softer and shinier when using this one. It has many diff temp for whatever temp is good for your hair. I bought it with the help of all the reviews on here and they were all right!!

More customer reviews for Sedu Ionic Ceramic Tourmaline Flat Iron (1")




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