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Sedu Ionic Ceramic Tourmaline Flat Iron (1")
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Brand: Sedu
Plate Width:1 inch
Power: 72 watts
Weight: 0.9 lbs
Avg. Rating: 1192 reviews
Item No. A8560
Model No. su-100A
Price: $169.95 $108.95
Availability: in stock, ready to ship today.
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Product DetailsCustomer ReviewsTips and AdviceProduct Questions and Answers
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Get Straight Hair

Average Rating:  (4.55 out of 5)

Total Reviews: 1192

849 (71%) reviewers rated this product "The Best" (5-star)
216 (18%) reviewers rated this product "Good" (4-star)
82 (6%) reviewers rated this product "Average" (3-star)
29 (2%) reviewers rated this product "Fair" (2-star)
16 (1%) reviewers rated this product "Poor" (1-star)

Own one? share your opinion about this product.

Reviews Breakdown
100% Percentage of Reviews for 5 star Percentage of Reviews for 4 star Percentage of Reviews for 3 star Percentage of Reviews for 2 star Percentage of Reviews for 1 star
80%
60%
40%
20%
0%
5 star 4 star 3 star 2 star 1 star

Product Rating: 5 Love this!
Reviewer: Maxine from New York City  Mon Jul 07 2008

I recieved my Sedu in the mail after 2 days - - really fast shipping!! I immediately tried it and it works really well, whether I was straightening or curling my hair. I have long hair down to the middle of my back and I thought the 1" wouldn't work on my hair since the comparison said the 1" is used for short/medium hair length. However, this worked perfectly fine for my hair! The only bad thing that I thought was that it looked alot cheaper than some of the other straighteners that are around the same price. But maybe it's just me and I would still buy this product either way because it works really well. It would straighten it and go to sleep with it. When I get up in the morning it still looks the same and it's still very shiny and smooth. I really recommend this product to anyone that's interested in getting a flat iron!

Product Rating: 2 owned 2, cord shorts out, but nice when it works
Reviewer: Min B from St. Louis, MO  Sat Jun 07 2008

My husband bought me this flat iron and I absolutely love it...when it is new. I have been through two of these flat irons in a year and a half (the first one was covered under the then one-year warranty...I am giving up getting another replacement). While I love the performance of it when it is working, I am going to another brand. It did work nicely, make my hair soft and got sufficiently hot. It would be perfect if it lasted more than 9 or 10 months (I used it once a day 5 days a week).

Product Rating: 5 3 Years and still going strong!!!
Reviewer: Ashley from New Orleans, La  Sat Jun 07 2008

Sedu is the BEST!!! I bought this straightner a little over 3 years ago and Oh Boy has it been through alot. From being dropped to stepped on, the plug itself is cracked and has been for a year now and the straigtner still works perfectly. The outside gets a little hot but I dont mind it. I've recommended this product to many of my friends and everytime someone they know uses theirs I get a phone call asking "What's the name of that website you ordered my straigtner from?" Everyone that uses it ditches whatever their using then and orders this one. AMAZING!!! Order it, you wont be disappointed!! I Promise!!

Product Rating: 3 Average at Best
Reviewer: Angel from Ridgeland, MS  Wed Jun 04 2008

Based on the other consumer opinions I thought this Flat Iron would be great but it doesn't straighten my hair well at all. It says it gets to 400 degrees but it doesn't feel like it gets any hotter from 200 to 400 degrees. All about the same. I would not purchase this Iron again.

Product Rating: 3 questioned it but now i know
Reviewer: Ngoc from Houston, Tx  Sat May 31 2008

For one thing I can say it does straighten your hair straight...seems important right? But for how long? This was the factor that was really important to me because most straightners can easily do that but which could make it stay lasting...it was not the sedu unfortuntately. I have gone through many reviews thinking that this would be without a doubt a product that was worth my money when orignally I should have just bought a chi which is a product I am already familar with and knows works. I am alittle sad because I did have high expectations when I made the decision to purchase the sedu. The positives are that it has a control setting, very very light weight, and it does a good job in straightening but...does not stay for long throughout the day my main thing I was looking for. Bye Bye Hope you make someone else happy you didn't for me.

Product Rating: 5 The BEST Flat Iron that I have ever found!!!
Reviewer: Christina from Texas  Fri May 30 2008

I use the SEDU 1" flat iron on my ethnic kinky curly unruly shoulder length hair and it controls it....for days! My hair is shiny and beautiful! I adjust the heat according to how flat I want my hair to be. Even my hair designer loves it! My daughter has hair like mine, only it's long, down her back. She uses the larger one and loves it to death! Even her hair designer ordered one! She loves it too! My favorate things about the SEDU is the super long cord and fast heating element. The plates are flat, they touch and heat evenly. (I touched them to make sure. Ouch! I had to touch them, I'm an engineer.) I can tell you, this tool is designed and built well. Why didn't I ever think of this? And price is wonderful. I was spending a small fortune replacing jumbo curling irons, hot rollers and flat irons for my self and my daughters....now I am saving a great deal of money! BUY this product. It's well worth it!

Product Rating: 4 it's ok
Reviewer: Jessica from So.Cal  Wed May 28 2008

I bought this flat iron expecting miracles. I mean, look at the reviews. The Sedu Flat Iron is overrated. It straightened my hair yes, made it soft yes, cut down my time (by like 5-10 minutes) yes. But the thing is, all straighteners do this including the cheapo's from walmart. Did it prevent damage? Hell no, even with a heat protectant AND leave in conditioner! My ends split, and turned white. I like this straightener, but I wouldn't over do it.
xoxo

Product Rating: 2 Disappointed
Reviewer: Dee   Wed May 21 2008

I had my sedu flat iron for about a year and the cord became loose after a while. I tried to exchange it for another one at the authorized sedu salon retailer, but they don't offer warranty! I love my sedu, but after a year it wasn't up to part. I recommend researching before you purchase a new straightening iron.

Product Rating: 3 Sedu flat iron
Reviewer: Keturah Blythe from Tennessee  Wed May 21 2008

I LOVE THIS IRON!!!! It works great. . . when it's working. I've had to send back 2 of the irons because they quit on me. I'm a cosmetologist and it's very frustrating, in the middle of a long work day, when my #1 tool stops working. I do love the Sedu, I just wish it was made better.

Product Rating: 3 good, but could be better
Reviewer: :) from cali,usa  Tue May 20 2008

okay so i got my sedu around christmas.

but before that i owned a remmington wet to straight and a

conair infiniti. both of them were horrible. so i decided

to buy a new straightener to save my hair. and gotta say,

it has horrible shipping.it was supposed to some in 5

buisness days but came in 10. very slow.

so when i got it, i was so excited. i tried it out and

guess what? it wasn't that amazing. it straightened my

hair just the same and had more split ends. ick. so right

now my hair is dead. i recommend you dotn buy this but a

herstyler instead. i heard from someone it works better.

Product Rating: 5 Fantastic!
Reviewer: Gail from Toronto, Canada  Mon May 19 2008

I was a little skeptical about purchasing this item at first, I had too do a lot of review reading before i considered being one of the thousands who have also purchased this item, but when i got a chance to use it, i have too say that i was very pleased with the results! It made my hair so nice and straight and soft, and took hardly any effort at all to do my hair, and being a woman of color with a lot of hair, i was very impressed. Fantastic!

Product Rating: 5 Excellent Flat Iron
Reviewer: SHa   Mon May 19 2008

Leaves your hair soft silky smooth VERY easy to use and no breakage

Product Rating: 5 sweet.
Reviewer: yvonne from brownsville, texas  Wed May 14 2008

this iron is really great! i'm really into taking care of my hair & this product keeps it healthy. i have loads of curly hair that frizzes up in this extremely humid south texas weather. anyway, my hair looks fine all day long. =D i took the iron to a trip & all the girls wanted to use it. it took less time & had great results. even our sponsor (a hairdresser for x number of years, asked to borrow it). they asked me where i got it & whatnot. if it makes my hair feel really good, i'm sure it'll work on yours.

i used the chi (& other cheap stuff) before this one & my hair was kind of stiff, stick out & overall weird.

sedu > chi. =)

Product Rating: 3 OK
Reviewer: Lorri from Milwaukee  Tue May 13 2008

I loved my solia flat iron, that is until the day the powercord detached itself from the iron. That happened after only a year of use, I was very disappointed.

This iron seems sturdier, but you have to take more time to straighten your hair. My hair has only a slight wave, but I like it stick straight. I also feel like this iron damages my hair a lot more than the solia one did.

All in all its a so-so iron, I would recommend trying something else.

Product Rating: 5 Sedu Ionic Ceramic Tourmaline Flat Iron (1") Review
Reviewer: Mary Jo Joy   Mon May 12 2008

I bought this iron for my 14 and 7 yr old girls. We love it!
It heats up quickly & having the temperature controls is a real plus. The iron is easy to use and gives your hair a very nice silky, finished look. We'd buy this product again!

Product Rating: 5 What a Great Flat Iron
Reviewer: LESLIE DEHM from Illinois  Fri May 09 2008

Never have used a flat iron, I read reviews and compared and decided on this one. It worked great. I took it into my trusted hair stylist and she showed me different style and she loved it sooo much she decided to buy one for herself. She noted the extra long cord and how smooth the plate was on your hair. I would definetely recommend this for the money. GREAT PRODUCT!

Product Rating: 4 WOW!
Reviewer: Cece from Baghdad, Iraq  Wed May 07 2008

This is the best Flat Iron ever period! I am African American and I was 5 weeks into having a relaxer trying to hold out til week six when I recieved my Sedu. I am currently deployed so it is hot and I sweat often and I also go to the gym alot so my hair curls up quickly. I used my new flat iorn and I was amazed at the results. One guy even asked me if i had just gotten a relaxer and i laughed knowing that I really needed one. This is a truly great flat iron my only wish is that it had a curved edge so i could use it for big curls as with my old flat iron. Either way I am happy definatly worth the price!

Product Rating: 5 Straightens shin and smooth
Reviewer: Simone from Rainy Washington!  Tue May 06 2008

Definitely best results with use of a hair product made specifically for straightening. I use the aveda humid resistant hair cream with produce a nice smell, sleekness and shine even after multiple straightening sessions. Sedu does not burn off hair products or hair!!!! Just use directed and DO NOT OVERHEAT. If needed, just glide over slower.

Sedu is a great product, no burned hair smells or break downs like the chi.

Must buy for all levels of advances and hair types!

Product Rating: 5 Great! Even after 3 years!
Reviewer: Anonymous from San Jose CA  Fri May 02 2008

I've been using the Sedu now for at least 3 years. It hasn't failed me once. I think that it works just as well as it did on the first day I bought it. It still heats up very quickly. The felt cover is very useful! I place it in the cover when it's hot all the time. The cord is very good...no issues, no problems. I highly recommend it to anyone looking for a long lasting, effective Sedu. Sorry no pictures, but other people's pictures tell all.

Product Rating: 5 the best flat iron ever!!!
Reviewer: haappiiiiiiiiii from orange county  Fri May 02 2008

i have tried other flat irons before and nothing compares with sedu!! 1 of my friend's tried it, she loved it! she says that it's much better than her iron that take about 10 mins. to heat up and cost more!!!!!!!!!!!!!! i have nothin bad to say about this product. i love it<3

More customer reviews for Sedu Ionic Ceramic Tourmaline Flat Iron (1")




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