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Sedu Ionic Ceramic Tourmaline Flat Iron (1")
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Brand: Sedu
Plate Width:1 inch
Power: 72 watts
Weight: 0.9 lbs
Avg. Rating: 1190 reviews
Item No. A8560
Model No. su-100A
Price: $169.95 $108.95
Availability: in stock, ready to ship today.
Quantity:

Product DetailsCustomer ReviewsTips and AdviceProduct Questions and Answers
Beauty Tips
Get Straight Hair

Average Rating:  (4.55 out of 5)

Total Reviews: 1190

847 (71%) reviewers rated this product "The Best" (5-star)
216 (18%) reviewers rated this product "Good" (4-star)
82 (6%) reviewers rated this product "Average" (3-star)
29 (2%) reviewers rated this product "Fair" (2-star)
16 (1%) reviewers rated this product "Poor" (1-star)

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Reviews Breakdown
100% Percentage of Reviews for 5 star Percentage of Reviews for 4 star Percentage of Reviews for 3 star Percentage of Reviews for 2 star Percentage of Reviews for 1 star
80%
60%
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5 star 4 star 3 star 2 star 1 star

Product Rating: 4 ABSOLUTLY TOP STRAIGHTNER!!
Reviewer: Lexi from Jersey  Thu Aug 09 2007

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im hispanic,and have baby doll,sherly temple curls.[i have tricky hair]i read all the reviews and wanted to get this, i have a chi,conair infiniti,bedhead tigi light me up straightner,i've also tried the corioliss and this one is by far the most reliable straightner.there's a bigggg difference between how it leaves your hair. btw,the 1 inch is sooo light on your hands and is so much easier to smooth your hair out with!!! GET IT WHILE YOU STILL CAN!!!!<3<3<3<3

=] imma real girl,lol,check it... myspace.com/dothenoise

Product Rating: 5 Its Great!
Reviewer: Chio from Los Angeles  Mon Aug 06 2007

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i just go my SEDU straightener 3 days ago and i just love it! it only takes me half the time to straighten my hair(30min), its amazing! i have tried my other hair straighteners, but this one is the best!

Product Rating: 4 YESSSS
Reviewer: Susie from Los Angeles  Thu Aug 02 2007



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I purchased this item TWICE!
Once because I was careless with it and threw it around. The cord ended up breaking and not activating the heat. And another time to replace the broken one. It heats up quickly, it does and I can straighten, curl, flip my hair usually in less than 10 minutes. Above are images of my hair curled with the iron (it is not naturally like that!) and my hair striahgt (sorry for the lack of a better picture).

I've also done some tutorials using this iron on youtube (just search "reor susie"!)
http://www.youtube.com/watch?v=qrMPuIdQ0vw

Product Rating: 5 Awesome! Way better than Chi.
Reviewer: Jina from Austin, Texas  Mon Jul 16 2007

I actually left it on for an entire day by accident, and I guess there was a safety mechanism because when I found it, it was only a little warm and hadn't shorted out or anything.

Its straightening quality is great too. When I straighten my hair there isn't that sizzling sound I get when I use Chi. My hair is really soft and smooth. My hair is actually colored and I recently permed it, but straightening doesn't seem to have any bad effects on it.

Product Rating: 5 love it!!!!!!!!
Reviewer: anonymous   Tue Jul 10 2007

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I absolutely love this!!! I've had it a few weeks, and I am amazed! My extremely curly hair would never straighten with anything before, and if it did, it would become curly just hours later. But with the sedu, my hair looks healthier, and it stays straight forever! The first time I used it I was just in awe!! I showed my family and all my friends, and they can't believe what it has done! I read every review, because I didn't want to spend so much money and not be sure what I was buying. I was going to get a chi but after reading the reviews, I decided on a sedu, and I am so glad I did. I tried my friend's chi and my hair didn't look nearly as good as mine, and when I used the sedu, my frizz the chi was gone! I used to have some $15 Conair straightener, and it ruined my hair and took me an hour, when the sedu takes me 20 minutes, and I couldn't be happier! One of my pictures is my hair with one half done by my old straightener and one half with the sedu, both after about 4 hours. I think you can tell the sedu side! And of course the other one is my hair before I straightened it. I love this product, trust me you will love it!!

Product Rating: 5 Amazing
Reviewer: Andrea from California  Fri Jul 06 2007

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being mixed with african american and irish my hair is alot to deal with. on top of that i am also trasitioning from relaxed to becoming all natural..there is no better flat iron then the Sedu..yeah it costs alot but its worth it..my hair went from coarse curly hair to smooth and sleek.it was soo shiny people did not believe it was my real hair!!!!

this works amazing on extremely curly hair..just make sure your hair is fully dried and that you put some product that protects your hair from heat!!!

Product Rating: 5 I love it!
Reviewer: Brittney from Saint Louis, MO  Sat May 12 2007

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I just got my straightner yesterday, and im already in love with it! it works great. gets hot fast. no pulling, leaves my hair feeling smooth and healthy.

Product Rating: 4 i LiKE iT!!!
Reviewer: Keana from St. Louis, Mo  Wed May 02 2007

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yeah so i got my sedu flat iron a little over a week ago and i really like them. they are so lightweight and they glide through my hair. the only thing is i have ethnic hair so i need them to get as close to my roots as possible and they don't get close enough for me. other than that they work well. oh, and if u don't have hair "normal" hair that doesn't require lots of heat to straighten and keep straight, i don't recommend that u buy this flat iron just because of the price. yes, it's a good price for what they sell for without the discount but i don't get any better results than i did with my $20 drug store curlers.

Product Rating: 5 Love it!
Reviewer: Lacee from Louisiana  Fri Mar 16 2007

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I had a CHI and I thought it was good but whenever I straigtened my hair with this straightener I knew I had to have it! It works awsome!!! I really loved it. It really doesn`t damage your hair.(Like the CHI does). It actually protects it. It`s easy to use and it takes no time at all.
I really loved this straigtener!!!

Product Rating: 4 pretty good
Reviewer: black from California  Tue Jan 30 2007

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Well this iron is pretty good as far as hair texture goes! But me especially my sister has VERY coarse hair so it was straight but not SILKY straight but overall it was good because our hair looked healthier which is always a must.

Product Rating: 5 WOW, even on natrual AA hair
Reviewer: Deanna from Indiana  Fri Jan 19 2007

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I'm African American and my hair is natural. I used to use a Chi, but it wouldn't stay straight or get pin straight. With the Sedu...my hair is beautiful! My stylist used in on my hair and said.."wow, these irons are awesome, they are so light weight." These are the best flat irons I've ever used.

Product Rating: 5 Pin Straight African American hair
Reviewer: nikki from Tualatin, Oregon  Thu Jan 04 2007

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I ordered this sedu flat iron 1" gift set on 12-27-06 for 136.00 w/ UPS 2 day air service, and just recieved it today 12-29-06. I have to admit with alot of the other ethnic women, i was skeptical too, because before i would put a relaxer in my hair every 3-4 months, because i hate wearing it natural, its just soo hard to manage in the mornings, so i usually wear a scarf or bandanna because after a couple of days, frizz mania after i showed later that day.
I am amazed, that the Sedu worked FOR REAL!!!!! My gosh my hair is soo straight, silky, and soft now, i wonder why havent i been looking earlier this YEARS ago.

Photo #1: is me after washing with Aussie 2 in 1 shampoo, and motions conditioner and then blow dryed. As you can see it was a little straight but still extra frizzy in the front and kinky. Not a happy face

Photo # 2: After using the Sedu 1" special edition flat iron, with a little smoothing balm. This helps smooth fly aways and protects from the high heat setting, because i used the high temp, 410. My boyfriend helped me with the back of my head because it is hard to see, but he is really happy for me because he sees what i go through before my sedu.
I am soo happy now with my hair, i actually want to try out different hair styles now that my hair can actually move and is pin straight as a doll.
I am going to go out tonight, and see if i get any compliments, and I will update/post more photos as i can

Thank you FOLICA.com and the people to left reviews with photos because i've always had nice hair, i just needed this flat iron to open my eyes.

Product Rating: 5 i love it
Reviewer: Injila from orlando, FL  Sat Dec 30 2006

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I got my sedu a couple of days ago n i'm so pleased with the results ! it made my hair looked like i just stepped out of a salon ! I recommend it to everyone its the best flat iron ever ! its so not worth spending money on those $40 flat irons that do nothing for your hair ...do your self a favor n spend the money to get this amazing flat iron !

Product Rating: 5 great
Reviewer: Kara   Thu Dec 14 2006

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i just got in my new straightener a few weeks ago and i'm amazed. It doesn't pull your hair at all. No matter what i tried the sedu did not pull my hair, which was amazing. About the shinyness it doesn't shine you hair that much, but that's just probably my hair type! i love this straightener!!

Product Rating: 5 Sedu Ionic Ceramic Tourmaline Straightener (1") Review
Reviewer: Jill from TX  Fri Dec 08 2006

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I love this straightener -- it really does make my hair smoother and cuts styling time in half . . . now if only sedu could invent a blow dryer that cut styling time in half . . . :D No, really it's a great straightener and I would recomend it to anyone. I've used all kinds of brands of straighteners before, Revlon, ConAir, Chi, and the Sedu beats all!

Product Rating: 5 it really is great
Reviewer: Lenore Abbate from Pueblo, Colorado  Wed Nov 01 2006

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I usually do not write reviews for anything, but after ordered and used this straightner, I have to recommend it and give it the highest thumbs up. I had just bought a cheaper one and was completely satisfied, the Sedu doesnt pool your hair, it does make it soft and shiney allowed me to straighten my hair with the same professional results I got when I went to the salon, I highly recommend this as one that does what they say it does.

Product Rating: 5 Love it
Reviewer: Amy from St. Louis, MO  Mon Oct 23 2006

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My hair is like an afro in the morning. I will say that I had the bigger plates before and now using the smaller plated iron. I love it. My hair isn't damaged and silky smooth. Can't imagine life without it.
Amy

Product Rating: 5 A-MAZING!!!
Reviewer: Hannah from Utah  Wed Oct 18 2006

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Ok so I heard that Chi was the best straightener out there so i spent 160 bucks on one and it was good but not as good as I thought it would be for that much money!! I just recently bought a Sedu 1" ceramic tourmaline straightener and I LOVE IT!!! my hair feels amazing! I would recommend it to anyone.

Product Rating: 5 Great iron!
Reviewer: Denise from Dallas, Texas  Tue Aug 15 2006

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I have curly hair and I bought the sedu right before a trip to a Caribbean where it is very humid and my hair has a tendancy to frizz into a mop. I was actually able to have straight hair during my trip...boy was I happy! I went from beach to nightclub a whole lot easier than I could with my old Revlon. Those pictures were taken on the same day. I have already recommended the sedu to my future sis in law. Just as good as the CHI but so light and easy on the wrist, hence why I chose it. I like the 1 inch better for flipping my layers out.

Product Rating: 5 Amazing =).
Reviewer: Savannah   Fri Aug 04 2006

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I was a little cautious at first, but it definitely lives up to the reviews. When I opened it I was like "wow this is small" and I had doubts but it's definitely amazing!
It does cut your time in half like it says. It isn't the best one in the world, but it's definitely worth the money and definitely works amazingly. & definitely the best one I've ever used. My friend has a CHI and I'll admit, it kinda sucks. Sedu is for sure the winner.
I have extremely curlycurly hair, and with my old straightener it would take me like 2 & 1/2 hours to straighten. Now it takes me about 45 minutes. :]
I read a review that someone had said their hair held up in the rain (with an umbrella) and in the humidity. Well it definitely holds up better in the heat, rain though.. I'm not too sure about, but that's just my hair.
People could tell a difference though, it leaves it shinier and waaaaaayyyyyy smoother. With my old straightener I'd have to straighten it again the next day to make it feel soft, and the ends would be all brittle.
With the sedu it made it feel amazingly soft the first time, I was really amazed. I also told my friend about it after I bought it, and she ordered one, and is also in love :].

More customer reviews for Sedu Ionic Ceramic Tourmaline Flat Iron (1")




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