Sedu Ionic Ceramic Tourmaline Flat Iron (1")
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Brand: Sedu
Plate Width:1 inch
Power: 72 watts
Weight: 0.9 lbs
Avg. Rating: 1287 reviews
Item No. A8560
Model No. su-100A
Price: $169.99 $108.99
Availability: in stock, ready to ship today.
Quantity:


Product DetailsCustomer ReviewsTips and AdviceProduct Questions and Answers
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Average Rating:  (4.50 out of 5)

Total Reviews: 1287

894 (69%) reviewers rated this product "The Best" (5-star)
237 (18%) reviewers rated this product "Good" (4-star)
89 (6%) reviewers rated this product "Average" (3-star)
39 (3%) reviewers rated this product "Fair" (2-star)
28 (2%) reviewers rated this product "Poor" (1-star)

Own one? share your opinion about this product.

Reviews Breakdown
100% Percentage of Reviews for 5 star Percentage of Reviews for 4 star Percentage of Reviews for 3 star Percentage of Reviews for 2 star Percentage of Reviews for 1 star
80%
60%
40%
20%
0%
5 star 4 star 3 star 2 star 1 star

Product Rating: 4 Sedu Flat Iron
Reviewer: Leah   Fri Feb 01 2008

I really love this flat iron. It's light, easy to use and straightens hair perfectly the first time through.

Product Rating: 5 Great straightener!
Reviewer: Anonymous from Alaska  Fri Feb 01 2008

I was another who always used "cheap" hair straighteners, but the Sedu is above and beyond those by miles. It does not snag, it works much faster, it heats up in seconds, and it doesn't seem to damage my hair at all. If anything, it makes it silkier. I actually have fairly straight but thick shoulder length Asian hair, so I use it for taming choppy ends and flipping them out. I love the smaller width too. Only ONE complaint: it does not have an auto shut-off, and I have accidentally left it on all day once or twice. That's not good. Otherwise, well worth the investment!

Product Rating: 5 Best!!!!
Reviewer: Cristina   Fri Feb 01 2008

My hair is so thick and wiry, I can never find someone to straighten my hair or an inron that ever worked. This one is great. Even worked better than the CHI one I tried. I love it!

Product Rating: 5 Sedu is the best!!!
Reviewer: Luz Urena from Queens, New York  Thu Jan 31 2008

I purchased a Sedu and loved it the very first time I used it.. Now that I have more experience with the Sedu, I love it even more. It's the best iron I've used.. My hair style stays flat and smooth all week..This flat iron is absolutely wonderful...

Product Rating: 5 Like My Sedu
Reviewer: Anonymous from San Jose, CA  Thu Jan 31 2008

Didn't spend much time on my hair previously. This Sedu is quick and easy to use, and makes my hair so soft and silky.

Product Rating: 5 Great Product
Reviewer: K Jacopetti from California  Thu Jan 31 2008

My daughters really love their new straighteners. They are of great quality and work amazingly on their thick hair!

Thank you

Product Rating: 5 Great service/Great product
Reviewer: Gail Wilson from Lancaster, California  Thu Jan 31 2008

This was my first flat iron purchase. Folica made it simple to choose the one I wanted. I still have alot of practice when using the flat iron, but expertise comes with time!

Product Rating: 5 Would recommend Sedu to everyone!
Reviewer: Amy from Atlanta  Wed Jan 30 2008

You literally only have to go over your hair 1 or maybe 2 times and it is flat as a board! LOVE IT! Bought it for my mom for Christmas, but I want one for myself!

Product Rating: 5 the very best flat iron
Reviewer: Donna Salzberg from sarasota, FL  Wed Jan 30 2008

my daughter has very VERY curly hair and it would take an hour and a half to straighten it with a chi. I bought her the Sedu for Christmas and in her own words, "It has changed my life!!" It now takes her only 30 minutes and her hair STAYS straight all day and the next. That NEVER happened with the chi. She would have to retouch later in the day and it still wasn't as straight as it now is with the Sedu. THANK YOU for carrying such a terrific product.

Product Rating: 5 Sedu Flat iron
Reviewer: vickiana Arias from Brooklyn, New York  Wed Jan 30 2008

I just want to say that your flat iron is one of the best that I have seen. In the past two years we have purchased two. The first one my boyfriend got me, and the second one I purchased for my mother. I gave it to her for Christmas. She loves it!

Thanks guys for making such a great hair iron. I love it!

Product Rating: 1 It burned out after a week.
Reviewer: Veronica Duffy from Mission,texas  Wed Jan 30 2008

The iron burned out after a week..... that's all I can say.

Product Rating: 4 Great Results
Reviewer: Lyrra from Ohio  Wed Jan 30 2008

This is my second Sedu and I love it. Actually had to buy a second because my college aged daughter liked mine so much I let her take it away to school!

Product Rating: 5 Fabulous straightener!!
Reviewer: Shannon   Tue Jan 29 2008

This straightener was amazing and really made my hair feel a lot healthir than the CHI. I have had 2 CHIs and the Sedu is by far the better flat iron.

Product Rating: 5 wow..VERY impressed =)
Reviewer: Arista from Toronto, Canada  Tue Jan 29 2008

Im not reely new to dis whole hair straightener thing, all mine in the past have been salon quality ranging at $160 and up , but i must say this one is by far the best. Recently my hair straighter which i had for about 2 yrs exploded on me..literally ..and not a joke..so i was in a panic..I NEEDED A STAIGHTENER ASAPPPPP!! so my gurl told me about the CHI and i did some research on it and to my suprise i found the sedu, i was impressed by the reviews and took the chance..see im not into this whole internet shoppin thangg ..so i received my sedu about 30mins ago and i tried it right away..one of the first things that impressed me was how extremely light it was..wow compared to my other straightners this was a feather, the way it straightened my hair also was amzing it cut the time by half, it literally took me 10 mins to do it overall this was a GREAT buy and im happy i took the risk, id recommend this straightner to ne1!!

p.s Folica's service is also AMZING..i ordered mine yesterday and recieved it today [the next day] ..im so happyy

Product Rating: 1 disappointed with product
Reviewer: adrienne from Wellington, Fl  Mon Jan 28 2008

I ordered the SEDU 1 " flat iron. Initially, it worked great, lightweight, did a great job. After 1 week, I used the flat iron in the morning, but went to use it later on, and it stopped working. I did not drop it or misuse it, just would not turn on. I did return the item for a refund.

Product Rating: 5 Sedu Ionic Ceramic Tourmaline Flat Iron (1")
Reviewer: Alma   Mon Jan 28 2008

Love, love, loved it!!! Works great. Everybody should own one!!!

Product Rating: 5 Worth every dollar
Reviewer: Betsy from Louisville, KY  Mon Jan 28 2008

I bought this for my curly haired 18 year old daughter for Christmas. What a great product. The ends of her hair no longer look damaged. The straightening effect lasts for days. She doesn't take forever to straighten her hair like she did with her old cheap iron.
Honestly, I have "borrowed" it a few times since Christmas. What a difference it makes on my fine hair. No more flyaways.
If you are thinking about a new iron, look no further. It is worth the money.

Product Rating: 5 Excellent product
Reviewer: Jill from Teaneck, NJ  Mon Jan 28 2008

This works great!

Product Rating: 5 Sedu Flat Iron
Reviewer: Gloria Hanna from Huntington, WV  Mon Jan 28 2008

I have been very pleased with the Sedu flat iron. I got the 1" and the most popular is the 1 1/2" which I regret not getting but I chose that because I have shorter hair.
The performance has been amazing compare to a ceramic iron that I purchased at Sally Beauty Supply.

Product Rating: 5 The best I've used!
Reviewer: Kristin   Mon Jan 28 2008

I have had my sedu flat iron for about two months and could not be happier. It heats up within seconds and straightens my hair faster than any flat iron I've ever used! With my old flat irons my hair used to still get frizzy or wavy several hours after using them, with this sedu my hair stays straight all day and even the next day. I love it!

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