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Sedu Ionic Ceramic Tourmaline Flat Iron (1")
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Brand: Sedu
Plate Width:1 inch
Power: 72 watts
Weight: 0.9 lbs
Avg. Rating: 1196 reviews
Item No. A8560
Model No. su-100A
Price: $169.95 $108.95
Availability: in stock, ready to ship today.
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Average Rating:  (4.55 out of 5)

Total Reviews: 1196

849 (70%) reviewers rated this product "The Best" (5-star)
218 (18%) reviewers rated this product "Good" (4-star)
83 (6%) reviewers rated this product "Average" (3-star)
30 (2%) reviewers rated this product "Fair" (2-star)
16 (1%) reviewers rated this product "Poor" (1-star)

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Reviews Breakdown
100% Percentage of Reviews for 5 star Percentage of Reviews for 4 star Percentage of Reviews for 3 star Percentage of Reviews for 2 star Percentage of Reviews for 1 star
80%
60%
40%
20%
0%
5 star 4 star 3 star 2 star 1 star

Product Rating: 5 Sedu 1" flat iron
Reviewer: Phyllis Mareing from Westmont, IL  Thu Nov 15 2007

I previously had a Chi flat iron which I thought was just okay. I actually had not even used it alal that much when it went out. I did some researching and decided on the Sedu -- I absolutely love it. The delivery service was excellent -- I had it within two days of ordering.
I would definitely order from Folica again!

Product Rating: 4 I would recommend a Sedu
Reviewer: Heather T. from San Diego, CA  Thu Nov 15 2007

I previously owned two Chi straighteners. The first one lasted 3.5 years and the second one 1.5 years - both failed due to problems with the cord which I understand now is a common problem for quite a few straighteners - especially a Chi. I would have never probably looked at another product as the Chi gets REALLY hot and was a good straightener but too expensive to have to replace this often. I also looked at an FHI and an HA and decided on Sedu based on extensive reading of reviews and technical specs (Sedu specs shows that high end hot temp as higher than all others).

Although the Sedu straightener is supposed to get hotter than the Chi, it doesn't. In fact it doesn't feel like it gets AS hot. I thought about returning it but the fact is that it straightens my hair just as good as the Chi, is less expensive, is smaller in overall size (even though the heating panel size is the same (1") and VERY lightweight. Much easier to handle than the Chi. I also liked the pouch that Folica offered. I would definitely recommend purchasing via Folica. I had a great experience and is much less expensive than buying at a store. I would recommend the Sedu over a Chi just based on overall experience (it doesn't appear from most reviews I've read that the Sedu has the same problems with the cord/not getting hot due to a disconnect/short or something). I guess I will find out as time goes on using my Sedu if that problem occurs with it as well.

Product Rating: 5 If you want SUPER STRAIGHT HAIR the Sedu is a must have!
Reviewer: Sarah   Thu Nov 15 2007

I got this a couple days ago and it works great! It used to take me an hour at the least, now it takes 45 minutes max. Not only does it make your hair straigter than any other straightener, it also makes it so soft and absolutley NO FRIZZ! If you know how to protect your hair from heat damage, then you rhair comes out feeling healthier than it was before. Spend a little extra money. and you will get the best straigtener ever!

Product Rating: 4 great til it broke
Reviewer: morgan   Wed Nov 14 2007

Its works super great, but my boke after only a year :/ The cord came loose and it won't heat up any more.

Product Rating: 5 It's pretty damn good.
Reviewer: Natasha from CT  Wed Nov 14 2007

I had the chi for over a year and was satisfied. But it then started to give me way too many split ends and it made my hair brittle. Then after a year the lights began to flicker and it didn't work properly. So I got the Sedu and must say that it's really good. Straightens well and makes my hair smooth and shiny. It also doesn't take as long to straighten like the chi did. VERY SATISFIED!

Product Rating: 5 LOVE IT!!!
Reviewer: Jessi from Bridgeport, OH  Tue Nov 13 2007

I have had short hair for years and it was always poker straight. I recently decided to let it grow out and when it did, it grew out kinda wavy and a little unruly. I was looking at flat irons and bought a Remmington at Wal-Mart. It was okay but my hair frizzed really bad and it pulled my hair out. I got my Sedu yesterday and had to get it out and try it. It was amazing. My hair is soooo smooth and soft. It didn't pull my hair out at all and it smoothed out all the frizzy nubs from where my old flat iron pulled and broke my hair before. I will always have a Sedu.

Product Rating: 5 Better hair!!
Reviewer: Megan from Sacramento, CA  Thu Nov 08 2007

My hair dresser reccomended this flat iron after another client of hers started using it. The other client has very corse hair and my hair dresser could never get it silky smooth & staright. The other girl bought the Sedu and she loves it. Not only did it give her the results she had dreamed of but it is light weight and didn't pull on her hair or damage the ends.
My hair is very wavy underneath and dry from the other flat irons. I use the nanoworks conditioner and oil on the ends for moisture and I still had fried ends and thick hair. So I used the Sedu and could not believe the results. 15 min. instead of 30 to straighten it. No more brittle fried ends or thick poofy hair. Smooth, straight and healthy silky hair and I LOVE it. Everyone I know asks me what I am using because they love how my hair looks. I had a hot tools and the plates started flaking then I got a Weigo and it pulled so much hair out. My hand would cramp up and get stiff because they were so hard to squeeze. The Sedu is light and does not hurt my hand at all! My hair dresser bought one and uses it on everyone. I highly reccomend it to everyone, you'll be happy!

Product Rating: 5 Still amazing after all these years !!!
Reviewer: Isabella from Montreal  Sun Nov 04 2007

Hello,

The following was my first review, when I first received my Sedu Iron, on November 8th, 2004. Three years later and my Sedu is still going strong!!! I have dropped it on a few occasions, without any consequences. I had shoulder length when I started using my Sedu, but now have short hair and it also works wonders on the shortest of hair!!! Still amazing after all these years!!

********* my first review ****************

Reviewer: Isabella from Montreal, Quebec, Canada Mon Nov 08 2004

I ordered Sedu two days ago and received it this morning. I immediately tried it. We had an extremely humid day today. Guess what? I love it. It straightens the hair immediately (I have extremely curly and thick hair) and yes the results are long lasting. The plates are extremely smooth, unlike Wigo, Babyliss and Ceramix (Yes, I tried them all). Leaves the hair salon smooth. The best by far !!!

Product Rating: 5 Sedu is excellent
Reviewer: Hollie from Somewhere in SouthEast Missouri  Sat Nov 03 2007

I purchased a Sedu 1" flat iron on 9-28-07 and it is wonderful! The only thing that wasn't as described was the amount of time it takes to heat up. I would give it a minute to heat all the way up. I have semi-thick course hair and it has lots of flyaways; when I use the sedu it makes it smooth, sleek, flat, and my hair feels so much lighter and thinner! It is like when you leave the beauty shop right after a cut and style! Except you get the style every day! I also used it to curl my daughter's hair, it was amazing. She has very thick straight hair and it made some very curly curls in just about 10-15 minutes! I have previously used flat irons from wally world and all they do is pull your hair, burn your hair, fry your hair, and the coating flakes off. With the Sedu there is none of that! Wonderful product, cannot say enough about it!

Product Rating: 4 Great Iron
Reviewer: Malia from San Diego  Sat Nov 03 2007

Made my hair soft and silky!!!

Product Rating: 5 Great!
Reviewer: Casey   Fri Nov 02 2007

My hair is really sensitive so I'm always worried about that. It has never snagged or damaged my hair-I love it-it does a great job. I don't think I'll ever buy a different straightener!

Product Rating: 3 Good, but not great
Reviewer: Kim from Alabam  Fri Nov 02 2007

I think this is a good iron. I don't have long or hard to straighten hair. I have used other irons that are just as good, for a lot less money. I do like that it has a nice tight grip. It does not pull or burn my hair. But it's just a little too pricey.
I had a $50 Vidal Sassoon for several years that worked just as well. I do think that this iron is better than the CHI iron that I bought and then returned because it didn't clamp down on my hair tightly.

Product Rating: 4 sedu
Reviewer: Anna from Ottawa Ontario  Thu Nov 01 2007

great product.. just as i expected!!!!

Product Rating: 2 OK, but not great
Reviewer: Molly   Thu Nov 01 2007

I had high expectations for this product based on other reviews I have read and the price tag, but I would not recommend it. It is not giving me the silkiness I had expected and that I have gotten from other straighteners. I am even using their straightening spray product with it, and it still is not making a difference.

Product Rating: 4 Works well
Reviewer: Savoera from Saskatoon, Canada  Thu Nov 01 2007

My daughter uses it often and is very happy with the product.

Product Rating: 5 Shiny flat hair
Reviewer: Holly from Lubbock  Thu Nov 01 2007

By "flat hair" I mean this thing gets my hair board-straight if I want it to be that way. I love that it only takes me 5-7 minutes to straighten my hair in the mornings now. I used to straighten my hair at night when I wash it so that it wouldn't be so hard on my cheap flat iron. Now I can wake up with bed head and my hair looks totally fab! I've gotten a lot of comments since I bought it about how shiny my hair is too!

Product Rating: 5 great product
Reviewer: Anonymous from California  Thu Nov 01 2007

This straightener heats up quickly and straightens beautifully. I have very thick, course, frizzy hair with a lot of volume. The Sedu brings it under control and leaves it silky. My three daughters and I use the 1" and the larger 2" straighteners.

Product Rating: 5 ROCKS
Reviewer: Tyler Smyth from Dayton, OH  Thu Nov 01 2007

ROCKS! End of story :D

Product Rating: 5 Sedu 1"
Reviewer: Michelle Zwack from Little Rock, Arkansas  Thu Nov 01 2007

I loved my last flat iron, but the Sedu is even better! I use it on my course, thick hair and my daughter's baby fine hair. It never pulls my hair. It's ready in 15 seconds. It's quick and leaves no friz. It's worth every penny, and I love it, LOVE it, LOVE IT!!!

Product Rating: 5 Excellent Flat Iron!
Reviewer: Joan from Georgetown, Texas  Wed Oct 31 2007

Very thrilled with our new Sedu 1" flat iron. Great on both my daughter's slightly wavy hair and my color treated, slightly wavy. I love the temp control and the smooth ceramic plates glide through hair with ease and no pulling. We have only had the iron for a month but feel that our purchase was a good choice. I highly recommend the Sedu 1" over the 1.5", the control is better, but then I have small hands, so that may be a factor.
We are very pleased with our business transaction with folica.com.

More customer reviews for Sedu Ionic Ceramic Tourmaline Flat Iron (1")




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