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Sedu Ionic Ceramic Tourmaline Flat Iron (1")
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Brand: Sedu
Plate Width:1 inch
Power: 72 watts
Weight: 0.9 lbs
Avg. Rating: 1196 reviews
Item No. A8560
Model No. su-100A
Price: $169.95 $108.95
Availability: in stock, ready to ship today.
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Product DetailsCustomer ReviewsTips and AdviceProduct Questions and Answers
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Average Rating:  (4.55 out of 5)

Total Reviews: 1196

849 (70%) reviewers rated this product "The Best" (5-star)
218 (18%) reviewers rated this product "Good" (4-star)
83 (6%) reviewers rated this product "Average" (3-star)
30 (2%) reviewers rated this product "Fair" (2-star)
16 (1%) reviewers rated this product "Poor" (1-star)

Own one? share your opinion about this product.

Reviews Breakdown
100% Percentage of Reviews for 5 star Percentage of Reviews for 4 star Percentage of Reviews for 3 star Percentage of Reviews for 2 star Percentage of Reviews for 1 star
80%
60%
40%
20%
0%
5 star 4 star 3 star 2 star 1 star

Product Rating: 5 wow =]
Reviewer: Carrie from orlando  Fri Jan 11 2008

wayyy better than my last chi ( the pink one)
it actually gets super hot
my hair gets stick straight ( the old pink chi i had just kind of straightened it but not as pretty as this sedu =] )
it looks small but its similar to my pink chi, and it does get the job done.
wayy worth your money.
i researched for a long time and i'm much happier than i would have been with any chi.
just get it =]

Product Rating: 3 ok straightener
Reviewer: Diana from Arlington, Tx  Fri Jan 11 2008

I purchased the 1" flat iron based on the great feedback from other customers. It heats up quickly and straightens just fine, but it pulls my hair quite a bit. Maybe it's me, we'll see.

Product Rating: 5 Excellent
Reviewer: Merix from Charlotte NC  Mon Jan 07 2008

I bought a Sedu for my friend in Venezuela. She told me that it's great! (and she has a very very curly hair)

Product Rating: 5 An appliance I can't live without
Reviewer: Sue from raleigh nc  Mon Jan 07 2008

I thought I couldn't do without my blowdryer, but this flat iron has changed the texture and style. I went from frizzy, hard to manage hair to shiny and smoothe. I love this product.

Product Rating: 5 I love this straightening iron!
Reviewer: b-school girl from minneapolis, mn  Sat Jan 05 2008

I have very tight blond curls that I usually wear in an afro. But I just got accepted to business school and wanted a more professional look. This straightener is just what I needed. One inch is the perfect width for my short hair. The ceramic plates heat evenly and are so easy to clean--I just wipe them with a wet washcloth. I usually keep the iron around 120 degrees because that's as much heat as it takes to get my hair straight. Now I have a sleek, shiny, healthy looking hair style and I love it. The straightener doesn't fry my hair and it gets right down to the root. I've never burned my scalp with it. I love it.

Product Rating: 5 buy it now!
Reviewer: brittney from Florida  Fri Jan 04 2008

This straightener is absolutely AMAZING i had a chi but this one is way better than a chi. My sister has a chi and she is buying this one to use instead of the chi because it is better.it desnt damage my hair at all without the protector.
Goods
1. heats up really fast
2. takes little time to straighten
3. lightweight
4.can get really hot
5. when it curls it looks really good
Cons
1. i cant curl my hair perfectly yet but im still trying to figure that out.

all i got to say is BUY THIS NOW!

Product Rating: 5 AWESOME
Reviewer: Nikki from Ohio  Fri Jan 04 2008

I wanted a Chi for Christmas, so my husband relentless spent the money to make sure I received the only Christmas gift that I wanted... I used the Chi Christmas day and it got so hot that my hair was hot to the touch and it kept pulling on my hair.. I did a little internet searching and came across Folica.com and found all the wonderful reviews on the Sedu so I took my Chi back (after explaining to my husband that I had to take back his gift that he searched out for me for Christmas) and ordered the Sedu...It was delivered quickly and as soon as I got it I had to try it and OMG!!! Between the Sedu and the Chi it is night and day.. My hair is silky and shiny and there is no PULLING on my hair.. I highlight my hair alot so it needs all the special treatment I can give it and the SEDU is it!! IT ROCKS!!!!!

Product Rating: 5 Amazing
Reviewer: Sedu Lover. from New York  Thu Jan 03 2008

I just recieved my Sedu yesterday and it is amazing. My hair is thick, long, wavy, and frizzy and usually takes an hour to straighten. With the Sedu it took 20 minutes and it left my hair pin strait, shiny, soft, and frizz free. If your having trouble deciding between the 1 and 1 and a half inch, go with the once inch. The one even though it says is for short hair, works great and fast on my long, thick hair. I'm so glad I got my Sedu. I did days of research to find a good flat iron, and this one is perfect.
I love my Sedu!

Product Rating: 5 Very Pleased
Reviewer: Hilary from Canada  Wed Jan 02 2008

I love my new Sedu flat iron. I had been using a drugstore straightener for years and finally invested in a good quality product. I am very happy with my purchase. Not only is it a great product, but it was also super fast delivery. I ordered Friday afternoon and received it on Monday morning! The only downside is that shipping is not free to Canada, it's actually quite expensive.

Product Rating: 5 Great product
Reviewer: Prestine Macy from NC  Tue Jan 01 2008

I love this product. The iron heats in less than 30 seconds and works miracles on wavy/curly hair. The cooling pad is great - allows you to immediately store or pack the flat iron.

Product Rating: 4 MUST HAVE FOR PERFECT HAIR DAYS!
Reviewer: Monica from Canada  Mon Dec 31 2007

I just got this AMAZING flat iron today and it's FANTASTIC! It only takes few seconds to heat up and straightens your hair sooooooooo nicely. You actually feel like your hair is getting sooooooooo much softer and shiner at the same time!
I used to have really cheap, crappy revlon flat iron and if you comapre with Sedu, it's just a piece of garbage!
It's worth more than the money I paid.

On the other hand, it sort of pulls your hair a little bit, but it's not toooooooo bad.

Plus, I got the limited edition one and it came along with a brush. Also, you get a sample bottle of biosilk silk therapy and it is DIVINE! It makes my hair soooo silky. It smells good too! I think i'm going to buy one after i finish my sample bottle.

Don't hesitate! This iron would be the only way to go!

Product Rating: 5 so surprised =]
Reviewer: miss   Mon Dec 31 2007

my sedu came a few days ago and i was incredibly surprised when i opened it. it was really lightweight and small. i didnt even think it would work. i decided to try it out and it was amazing. i have very thick poofy layered hair thats about 3 or so inches beneath my shoulder... its very damaged and dead. i used biosilk serum and it made my hair silky smooth before i even straigtened it. i sectioned off my hair and straigetened it... what a difference from a remington wet2straight. the remington pulled and burned my hair but the sedu made it visibly healthier. it may sound crazy but its true. even though i was a bit skeptical about buying it, because all my friends were obsessed with their CHI's iknow i made the right descision now. if your considering a CHI, choose a sedu, because they are made better and do not easily break.

Product Rating: 5 Very happy
Reviewer: Christine from New York  Sat Dec 29 2007

I have naturally straight hair, but it sometimes dries wavy to the fact I sleep with my hair up. I use hair straighteners to fine tune and smooth it. Up until this point, I had been using a Conair drugstore straightener. It worked okay, but I felt like it snagged and damaged my hair alot. I saw a friend of mine at camp was using the Chi, and I'd heard about it before. It was amazing the way it straightened my hair, and I wanted one for myself. After extensive reading of reviews and googling comparisons, I decided to purchase the Sedu instead of the Chi. I have had it for a few months now, and I'm very satisfied with it.

Product Rating: 2 dissapointed...
Reviewer: lindsey from Kentucky  Fri Dec 28 2007

I have very fine and thin, highlighted blonde hair. I've had a CHI for quite awhile now, but it left me with alot of damage like breakage and split ends afer countinuous use. I recently got the Sedu and was expecting way better results than the CHI. I found about the same straightness but it didn't leave my hair nearly as silky soft as the CHI used to. It also leaves me with alot of flyaways and even more breakage. I can't believe the reviews the Sedu gets! It's not that great of a straightner! I'm going to try it a little bit longer but if my hair condition doesn't approve I'm sending it back and sticking with the CHI.

Product Rating: 5 the BEST beauty product i have EVER owned
Reviewer: karen   Thu Dec 27 2007

my hair is extremely curly, and i have tried EVERY product out there....flat irons, styling products, etc. none have worked like the sedu iron. not only does this product straighten your hair without causing damage, but it completely stops any frizzies even if you go outside in the humidity. i have even dared to cut my hair above my shoulders without worrying how it will look on a "bad hair" weather day! i don't have any of those anymore!

Product Rating: 5 The Best By any TEST!!!
Reviewer: Shanequa from East Orange , NEW JERSEY  Wed Dec 26 2007

I am a african american with very hard to manage hair to say the least.When i recevied the product i wasnt sure what to expect.It was amazing!!!Id tried the CHI and other so called best products.The SEDU is in a class by itself.

DO yourself a favor and BUY the SEDU.

Product Rating: 1 Product worked great but stopped working after a few days
Reviewer: Lori Miller   Sat Dec 22 2007

I received this product and absolutely loved the results after using it. It was very light weight and easy to use. I am very disappointed, however, it has stopped working after just a few days. I now have to send it back and pay to ship back a product that is defective!

Product Rating: 3 Not as wonderful as I thought
Reviewer: Patricia from Canada  Fri Dec 21 2007

I was really excited about purchasing this item so perhaps I expected more. I have used the chi for a long time but read all the wonderful reviews about the sedu so I had to try it. It is an okay product but there isn't anything magical about it. I rated it as average because I expected it to be better then the chi but it wasn't. Also, do not use it on the highest setting because your hair ends up smelling funny and gets way too hot. I have straight hair and the chi does more to make my hair look silky. Keep in mind I did use this on my daughter's curly hair and it worked well so maybe it just isn't for straight hair.

Product Rating: 3 REALLY NOT THAT GREAT
Reviewer: Marisa   Fri Dec 21 2007

Mine stopped working after 1 year. Before I bought this I used to use my friends 1" Chi and loved it but after reading all of the reviews I decided to buy this one. It didn't make my hair look anything like the way it looked when I used the Chi. Save your money and buy the original Chi. It's simply the best.

Product Rating: 5 WAYYYYY BETTER THAN THE CHI
Reviewer: VIVIA   Fri Dec 21 2007

I HAD THE CHI AND IT STOPPED WORKING AFTER ABOUT 2 YEARS. I DIDN'T USE IT MUCH. MY HAIRSTYLIST WAS NICE ENOUGH TO EXCHANGE IT FOR A BRAND NEW ONE. IT WORKED JUST FINE. THEN I STARTED RESEARCHING OTHER BRAND IRONS. THE SEDU SEEMED TO COME OUT ON TOP. I SOLD MY CHI AND ORDERED THE SEDU. IT DEFINITELY FLATTENS MY HAIR BETTER THEN THE CHI. FOR PEOPLE WHO HAVE THE CHI, TRY STRAIGHTENING ONE SIDE OF YOUR HEAD WITH THE CHI AND HALF WITH THE SEDU. YOU CAN TELL A HUGE DIFFERENCE THEN.

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