Sedu Ionic Ceramic Tourmaline Flat Iron (1")
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Brand: Sedu
Plate Width:1 inch
Power: 72 watts
Weight: 0.9 lbs
Avg. Rating: 1287 reviews
Item No. A8560
Model No. su-100A
Price: $169.99 $108.99
Availability: in stock, ready to ship today.
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Product DetailsCustomer ReviewsTips and AdviceProduct Questions and Answers
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Get Straight Hair

Average Rating:  (4.50 out of 5)

Total Reviews: 1287

894 (69%) reviewers rated this product "The Best" (5-star)
237 (18%) reviewers rated this product "Good" (4-star)
89 (6%) reviewers rated this product "Average" (3-star)
39 (3%) reviewers rated this product "Fair" (2-star)
28 (2%) reviewers rated this product "Poor" (1-star)

Own one? share your opinion about this product.

Reviews Breakdown
100% Percentage of Reviews for 5 star Percentage of Reviews for 4 star Percentage of Reviews for 3 star Percentage of Reviews for 2 star Percentage of Reviews for 1 star
80%
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5 star 4 star 3 star 2 star 1 star

Product Rating: 4 Sedu IC
Reviewer: Katie from Seattle, Wa  Thu Sep 18 2008

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I got my sedu August a year ago after my hair stylist recommended it for me. I have somewhat fine, blonde hair - but have a LOT of it!
The sedu has a high range of heat settings, the light flickers when heated to temp, swivel cord, and glides weightlessly through my massive amounts of hair.
However, after about 10 months of daily (yes, daily) use, it started working only when the power cord was swiveled to a certain position. I decided to just deal with it because I can't find my warranty information.
For a straightener that works this good and especially one that is used daily, I'd recommend it to anyone, and will buy another.

Product Rating: 5 Amazing!
Reviewer: Julie from Las Vegas, NV  Mon Sep 08 2008

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I am in LOVE with my Sedu! The best money I ever spent! I have curly thick hair...so its hard to find a straightener that gets the job done! I bought mine in December of 06 and didnt want to write a review until I had a lot of time with it. I always drop it and it still seems to work.
Its durable
Small
Versitile

I live in Las Vegas and everyone knows how hott it gets here! And very humid. My hair NEVER frizzes up!
And since its 1 inch I curl my hair and sisters hair too!

Also I color my hair red every 4 weeks and my hair is never damaged! I straighten my hair everyday. The curly hair one is from 6 years ago but thats how my hair is.

Huge difference!
Worth every penny!

Product Rating: 5 THEEEEE BEST
Reviewer: Vanessa from Los angeles, California  Sun Aug 24 2008

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LOVE IT:)

Product Rating: 5 The best for the money
Reviewer: Ashley from Philadelphia, PA  Mon Jul 28 2008

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I have tight, tight curly hair and no other flat iron has been able to do as great a job as this one. The results are comparable to spending most of my day in a salon and spending a lot more money. The price is great, and unlike some reports that I heard when considering the purchase, mine has lasted 6 months so far with no glitches, I do not think this is a faulty product, and I do think that if it keeps going the way it is now, it will last at least a couple years. Definitely give this one a try, I got a really short haircut right before buying and this one does a great job of getting the shorter hairs in the back. One thing though, the whole flat iron gets hot, the backs of the plates, the sides (obviously), so watch your fingers, ears, forehead, etc... But that should be a given. This is an A+ product.

Product Rating: 4 :]
Reviewer: Rachel from Orlando,Florida  Fri Jun 20 2008

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Okay so yea,,i bought the sedu hoping for GREAT results,,
and i think i found them(: I've only had if for like 3 days and i am ABSOLUTELY in love<33 with it.

my hair is naturaly frizzy and wavy so the sedu hair straightener works wonders.
P-s:i straighten my hair every day.

Product Rating: 4 quality
Reviewer: Courtney from NJ  Sun Jun 15 2008

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being a former chi owner, i can say the sedu is much better.
But i really hope people understand that the shampoo/conditioner you use comes into play when you straighten
DO NOT USE CHEAP SHAMPOOS! this will result in frizzy hair after you straighten. Try using shampoo brands: Rusk, Chi, John Frieda, etc
That being said, the SEDU holds up in humidity much better than my CHI did. There is much less frizz, and it takes about 5-10 minutes less. I have very thick(on the end) curly frizzy hair. I always let my hair air dry, then straighten. the sedu is great. definitely recommend it.

Product Rating: 5 ii love dis iron!
Reviewer: shelly from California  Thu May 15 2008

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i have stubborn hair.
i used Corioliss iorn, it wasnt just doing enough.

but this iron i love it!

Product Rating: 5 Chi vs. Sedu
Reviewer: Melody from North Carolina  Wed May 14 2008

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I own a Chi, but I decided to get the Sedu because of all the great reviews I had read. It works like they say, it straightens my hair a LOT faster than my Chi, and I never realized how much the Chi snagged my hair until I tried the Sedu. Now using the Chi feels like torture, its always pulling out my hair. The only thing I can't do with it is make curls as well as with the chi, but i probably just haven't gotten the hang of it

Product Rating: 5 worth it.
Reviewer: Tyler   Sat Apr 19 2008

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Okay, so I'm 16 and mixed with black and white. I usually get my hair pressed at a salon every 2 weeks. So my hair totalled up to 90 dollars a month. yeah...plus my parents were paying for it, god forbid I got in trouble and they threatened to not pay for my hair that month. I would have to walk around looking like all crazyheaded. Okay so I finally got a sedu, not only is it worth every penny, it bascially cheaper then going to salon. I would pay perhaps 150 dollars including products once versus 90 dollars every month.

I washed my hair using the pantene hair care line for relaxed and natural hair. Then I would put some heat protectant and super skinny relaxing balm from paul mitchell and blow dry it using a dryer with a comb attachment from Gold N Hot. After that I would put some biosilk, IC hairpolishing heatprotecter straightening serum from sally's plus some oil sheen. and then i flatiron it on maximum heat. Mind you, i use alot of products becuase my hair needs it and doesn't look good without it. Everyone
s hair is different and you may need to expirament until your hair looks as good as it can be. Some people barely use any products and not as much heat. it all depends on your hair.

However, this flat iron is perfect! If it works on my biracial hair, and on african american hair. IT WILL WORK FOR YOU, but remember product also make a huge difference.

GET THIS FLATIRON!!!!!!!!!!

Product Rating: 4 Great iron!
Reviewer: Brenda from OP, FL  Tue Apr 15 2008

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See pictures, this is very good at straightening. You can only straighten small areas at a time, but it does the job and stays straight all day.

Product Rating: 4 Very good flat iron
Reviewer: Brenda from Orange Park, FL  Tue Apr 15 2008

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I got this to replace my MaxiGlide that quit working. This iron straightens very nicely, and heats up quickly. I was used to the straightening pins on the old one, so I had to get used to brushing through each section before straightening to get it looking its best. Sometimes I even use the brush that came with it and brush down while following with the straightener, works very well once you get the hang of it. It took me a while to get the curls and flips down, but I can make it look the way I want to now. It takes longer since it's smaller, you have to work with smaller sections of hair. But I do love it and never leave home without using it first!

Product Rating: 5 Great Product!!
Reviewer: Randie from Tulsa, OK  Sat Mar 29 2008

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I just got my flat iron yesterday, and I was very excited to use it. I decided to purchase the Sedu over the CHI and Paul Mitchell after reading the customer reviews. I must say, at first I was a bit disappointed, but once my hair got adjusted to the new iron I was amazed. It literally looks like I went to the salon. After using the Sedu the first time, my hair was so sleek and shiny. My old flat iron used to make my hair very fluffy, but the Sedu gives you a very smooth look. It's so easy to curl your hair, and the curls last and are so pretty. I always thought what's the point of buying an expesnive flat iron when my $15 Wal-Mart flat iron works just as good. But after using the Sedu, I realized that it's definitely worth the money. I would definitely recommend this flat iron to any and every one!

Product Rating: 5 LOVE IT!!!
Reviewer: Yelena   Thu Mar 20 2008

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Ok, this is my first flat iron to own, i bought it last week, so i can not compare it to anything, BUT...it is just amazing. The hair feels really healthy and bouncy after using it. It doesn't pull hair, slides easily, light weighted and comfortable to use.

See pictures - before and after, plus i used it to curl my friend's hair (after watching all the videos on youtube ;)) - and i never used a flat iron before! This is how easy it makes to style the hair!!! And, if you want the curls, buy 1 inch iron - this is how i decided. First, i wanted 1.5 inch one for fast straightening, but trust me - 1 inch straightens the hair just fine and i do not think that extra half an inch will make a difference. It will make harder to get those curls though.

Absolutely in love with this flat iron, also easy to carry in a heat-proof pouch. Now i want to purchase Sedu blow-drier as well as i am very impressed with the quality!!

Product Rating: 5 Awesome!!!!!!!!!!!!!!!!!
Reviewer: Nicole from Springfield, Massachusetts  Mon Feb 25 2008

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Well, I did a lot of research before I bought this because I brought straighteners that just didn't do it for me. I must say I was HIGHLY impressed with this thing. You do need to be careful (it gets hot), and still take your time. (Don't be scared, it does cut your time in half) It works great, and now everyone is asking where I got my hair done. I just keep saying how I bought this straightener!!! I get compliments all the time. Those women of color who are worried, don't be...this works!!

FYI-You do need to use a gloss, oil sheen, hair serum, etc. I use John Frieda's hair serum. (the thermal protectant)/and/or oil sheen.

Product Rating: 5 Amazingly Straight!!!
Reviewer: Mallory from New York, NY  Thu Feb 14 2008

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I have tried about five different straighteners over the years that have all been dissatisfying one of which was a Helen of Troy, and another was a ceramic. Since none of these worked on my thick, Italian, curly, frizzy, often uncontrollable hair, I sometimes resorted to using the regular iron.
With this new Sedu straightener, my hair is straighter than i have ever seen it before! i have had my hair straightened by a CHI before too, and that didnt work half as well as the Sedu. The Sedu also cut my straightening time down from about 3 hours to only 1 hour and 45 minutes. The size of the plates is also perfect for reaching very close to the roots, and works well for flipping the ends under for a different look.
The only thing i would advise is to not straighten your hair every day. I have only been straightening my hair once about every 2 to 3 weeks. This way, your hair can maintain its health without facing severe damage from heat. My hair is always very shiny, frizz free, and healthy looking when i use my Sedu. It was definitely worth the price!

Product Rating: 4 Love it!
Reviewer: Lauren from NC  Fri Feb 08 2008

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I had previously owned a chi for 2 years- was awesome. . .I left it when I was out of town and had to get a new one. My mom got me the 2" Chi, and for some reason it never got as hot as my old one. It sucked! So I was in desperate need of something that worked. I finally decided on the Sedu and I love it! It takes maybe 5 minutes to do my hair. Heats up in 20-30 seconds- highly recommend it! I just hope it last for a while. But Folica says w/ this product, you get a 2 yr. warranty, so that's good. . .and shipping was fairly quick as well!

Product Rating: 5 Sedu is a must!!
Reviewer: Z from New York  Sun Feb 03 2008

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For the past 5 or 6 years I used the cheap Revlon irons I use to get at walmart. I was tired of the hair pulling and my hair looking burned and dried out. It was awful, so I finally decided to check out some good irons. I looked at folica.com and saw the sedu and all it's wonderful reviews, I decided to buy one!
I have wavy/curly hair , it usually takes me about an hour-hour in a half to do my hair, with the Sedu it only took me less than 30min!!My hair looks healthy and shiny! I am totally in love with it and would recommend it to anyone!! My bestfriend and mom wants one too lol!
This is definitely a MUST HAVE!!!

Product Rating: 5 So amazing!! thank you ~~
Reviewer: me from california  Mon Jan 21 2008

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I just get my Sedu today (so excited~~)and the result is amazing~~~I want to thank you all of the users from the folica who introduce this wonderful product.I strongly recommend this product. Note: Before I use the Sedu, I apply the "CHI silk influsion" to my hair, the result comes very well. My hair is much softer and shiny~~the Sedu is worth for every cent~~

Product Rating: 5 Sedu over Chi anyday!
Reviewer: Ariel from Niceville, FL  Fri Jan 04 2008

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I did a lot of research before I decided to chose the Sedu. I've had a Chi in the past, and like most of the reviews I read it died out on me in less than a year of use. I was ready to buy another one because I loved how it worked on my hair, but after reading about the Sedu I decided to give it a go. I love the iron. I used some leftover of my Chi Silk Infusion as a protectant as some others have and it worked wonders. It cut time in half by a long run! Now I am not saying I was done in 15 minutes, no that's not the fact. I am mixed black and white, and no matter how good a flat iron is, it's going to take time to do my hair. However, an hour and fifteen minutes is a lot better than three and a half hours! My hair is silky and smooth and my husband can't keep his fingers out it! Yes the Chi is a wonderful product, however the Sedu beats it by a longshot! I will never, ever buy a Chi again after using this iron. And take it from someone who has that coarse, thick, NAPPY hair!!

Product Rating: 4 very nice iron
Reviewer: sug from st. pete, fl  Fri Dec 28 2007

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I got my iron last week and its great! I am african american with relaxed hair.I relent my hair after every wash because it ends up being this big thick poofball. Anyway I used my new Sedu , with a little bit of chi silk infusion (as a heat protectant) and it came out very silky and soft.I had to turn up the temp a bit, to get it straight like I wanted, but that was ok. I have a old vidal sassoon flat iron that works well too, but the Sedu is better at protecting the hair from heat damage. It is also very lightweight and thats a plus as well.
*remember to always use a heat protectant whenever flat ironing or curling your hair*

*the first picture was before and the second is after using the sedu with a little chi silk infusion .

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