Exclusive patented heating plates ensure that your hair will stay silky
smooth for days, even in humid weather!
Patented ultra-smooth plates guarantee smooth straightening motion
without pulling or breakage of hair.
Hair becomes up to 3 times smoother and silkier than when using ordinary
ceramic straighteners.
True ceramic/Tourmaline plates generate 6 times more negative ion than
regular ceramic straighteners.
Cut your hair straightening time in half thanks to higher concentration
of negative ions.
Negative ions renew hair with softness and shine. Eliminate frizz.
Infra-Red Heat technology seals the hair's moisture and luster
Ultra-light weight: the body is made of light-weight, high-strength
composite materials that are commonly used in aerospace industry.
Faster heat-up time than conventional coil flat irons. The Sedu will
rise to the desired temperature in less than 25 seconds from being turned
on.
Adjustable temperature: 240 oF~410oF (120oC - 200oC) for all hair types.
For normal hair, temperature setting at 370-390oF is recommended; for
bleached, fragile, damaged and fine hair, the lower setting is advised; for
coarse, thick, ethnic and resistant hair in healthy condition, maximum heat
on high setting is used to save time and effort.
Ergonomic design gives greater control and is easier to handle.
1.5 inch plate width for faster results. (
Also available in 1.5 inch for added control, ideal for short to medium hair)
9 feet strengthened professional cord.
Voltage: 110-120V 50/60Hz, plug type: A. This model can be used in USA,
Canada, Mexico and the following countries: American Samoa, Anguilla,
Antigua, Aruba, Bahamas, Barbados, Bermuda, Brazil (Rio de Janeiro, So
Paulo area), Canada, Cayman Islands, Colombia, Costa Rica, Dominican
Republic, Ecuador, El Salvador, Guam, Guatemala, Haiti, Honduras, Jamaica,
Japan, Lebanon, Mexico, Micronesia, Netherlands Antilles, Nicaragua,
Okinawa, Palmyra Atoll, Panama, Puerto Rico, Saudi Arabia, Tahiti, Taiwan,
Trinidad & Tobago, United States of America, Venezuela, Virgin Islands
(British and U.S.).
Designed and engineered in the U.S. Assembled in Korea.
Two year warranty.
(one-year manufacturer's warranty, Folica will extend your warranty for one
more year, free)
Bahrain, Bangladesh, Belize, Bhutan, Brunei, Channel Islands, China, Cyprus,
Dominica, Falkland Islands, Gambia, Ghana, Gibraltar, Great Britain, Grenada,
Guyana, Hong Kong, Indonesia, Ireland (Eire), Jordan, Kenya, Kuwait, Macau,
Malawi, Malaysia, Maldives, Malta, Nigeria, Northern Ireland, Oman, Qatar, St.
Kitts and Nevis (Leeward Is.), St. Lucia (Windward Is.), Saudi Arabia, Scotland,
Seychelles, Sierra Leone, Singapore, Tanzania, Uganda, United Arab Emirates,
United Kingdom, Yemen, Zambia, Zimbabwe.
Product Reviews and Rating:
Sedu Ionic Ceramic Tourmaline Flat Iron (1") is rated
(4.50 out of 5) based on 1287 reviews by users.
894 (69%)
reviewers rated this product "The Best" (5-star)
237 (18%)
reviewers rated this product "Good" (4-star)
89 (6%)
reviewers rated this product "Average" (3-star)
39 (3%)
reviewers rated this product "Fair" (2-star)
28 (2%)
reviewers rated this product "Poor" (1-star)
Reviews Breakdown
100%
80%
60%
40%
20%
0%
5 star
4 star
3 star
2 star
1 star
Great purchase
Reviewer:
Olga
from Orange County, California
2009-01-31
This is my first flat iron ever because I have naturally straight and fine hair. I wanted to buy a product that is at its best quality so my hair does not get damaged. I am thirlled with Sedu and would recommend to everyone. The package I got with this purchase was a free warranty and little flat iron as a bonus. The shipping was free and I got the package two days after I placed an order. And I am in So Cali!!! It was super fast and I am loving my new purchase.
Sedu Beauty- Very Misleading!!
Reviewer:
Alaine Lozano
from Cincinnati,Oh
2009-01-30
I am a professional stylist and I have owned the large Sedu flat iron for years. It is the most amazing flat iron I have ever used. The smoothness of the plates is unmatched. I purchased the Revolution and while the Sedu-Beauty website boasted a 9 foot professional swivel cord with surge protection the one I received had a 5 ft cord no swivel which is essential when curling the hair or the cord tangles to the point that it will no longer move. So I purchased the classic Sedu 1 inch flat iron which was also noted on the website as having a ( foot swivel cord with surge protection. When I recieved it the cord was 9 feet with no swivel or surge protection. When I contacted this company about my purchases I was told that Sedu needs to update their website because they no longer make a swivel cord. They did not go out of their way to retain me as a customer. This company and any company that sells Sedu brands will never have my faith or business again. I view them as misleading by their false advertising. I have been very inconvenienced and disappointed.
Its the best
Reviewer:
Megan
from NJ
2009-01-30
I have been using my Sedu for almost two years now. It is by far the best flat iron I have ever used. Before the Sedu, I was using drug store brands and the Sedu has made all the difference. I don't even need to use any heat protectant as my hair has never seemed fried or damage from using it. Actually, my hair seems to be less damaged when I use it. If you're looking for a flat iron and not sure what to get, get the Sedu. You won't regret it.
Not as good as I thought.
Reviewer:
Hayley
from Canada
2009-01-29
I was expecting FANTASTIC, amazing, smooth hair. I would recommend it but it didn't get nearly as smooth and flat as when I go to the salon. It doesn't pinch at all compared to the Conairs I owned before. It didn't cut my straightening in half. I actually think it takes longer. It keeps my hair straighter longer though. I used it for a week straight and my hair got super fried already so I wouldn't say get it for daily use. Overall it's pretty good but beware if you live in Canada. At the time I bought it, it was $20 off a 100 purchase. It was $80 then you pay $15 shipping, then a $22 fee then it turned out for the hair straightner it was $130 with the exchange. I don't think it was worth the price but I do like it. I was expecting to much from it.
Straightens, but doesn't last long
Reviewer:
Anonymous
2009-01-27
I have curly/wavy hair below my shoulders and have been straightening it for years with cheapos that actually straightened it really well, but I decided to get an expensive flat iron thinking it would do even better. So, when I got my sedu in the mail the other day I was absolutely thrilled to use it after reading all of the great reviews, and I'll admit that it did straighten my hair really well, but it took me much longer to do all of my hair than with my old cheap straightener and after only a few hours my hair started to wave up again. The main reason I got it was thinking that it would keep my hair straight throughout the day and it was really disappointing to come home and see my hair looking like..well..crap again. Despite the good results right after using the Sedu, the iron is overall average at best, and if you want long lasting results you won't get it from this one. I'm definitely returning this product and buying something different and hopefully MUCH better.
