Zero sulfate and salt-free colour preserving formula tackles tough frizz, seals in moisture and locks out humidity.  Provides softness with remarkable shine while reducing drying time.  AntiFade Complex™ maximizes colour retention.

Directions:

Apply to wet hair.  Lather.  Rinse. Repeat if necessary.

Product Reviews and Rating:

3 (100%) reviewers rated this product "The Best" (5-star)

Reviews Breakdown 100% 80% 60% 40% 20% 0% 5 star 4 star 3 star 2 star 1 star

Pretty much amazing
Reviewer: Deanna Pitruzzella from Albany, N.Y.   2008-04-17

This shampoo is nice and thick and really coats the hair and you can feel it moisturizing. Helps my hair get nice and straight.

Fabulous
Reviewer: Pam from NJ   2008-03-16

i know this is pricy, but it is SO worth it. i didnt realize using a high end shampoo/conditioner could make such a difference, but oh my gosh! my hair comes out so smoothe and shiny! not to mention it also protects your color from fading and your hair from thermal damage! i use the super straight conditioner also, and its equally as wonderful! i will ALWAYS buy this brand from now on!!

Pureology-straight
Reviewer: anonymous from NJ   2008-02-08

I am a product junkie, and though I always want to try something new, I keep coming back to this stuff. It is most impressive in how it keeps my highlights the exact color I came out of the salon with- even after 4 months- the Loreal Pro Color product my salon recommended changed my hair color within a week of use! Also, my hair feels great and has such nice bounce when I use this and the conditioner. I notice too that it consistently gives me good results. With many other products they only work well if I use them on and off, I don't have that problem with this. I also love that there are no sulfates, so it isn't harsh on my hair. Finally, I LOVE the smell! My fave scent among the Pureology products.

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