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Summers in India taught Shobha Tummala, a Michigan-native, the secrets of Indian beauty, including the centuries-old methods used for hair removal. Today, she is the Founder and Creative Director of Shobha, overseeing two salons where both men and women can indulge in the beauty traditions of her Indian heritage, right in the heart of Manhattan.
Spending summers with her grandmother in the city of Hyderabad, Shobha was immersed in India’s natural and spiritual beauty culture. "My grandmother made all my beauty products herself," says Shobha. "Hair conditioner was created from crushed hibiscus petals picked from a tree in our backyard; soap from a mixture of shaved sandalwood and lentils. Moisturizer was just the cream from fresh milk."
Upon returning to her grandmother’s each summer, she was scolded for not maintaining the traditional personal care she was taught between visits. "My grandmother could tell if I had been using store-bought products from the color and texture of my skin and hair—it was unbelievable!" says Shobha.
It is also in India where Shobha experienced the benefits of threading, the customary way to remove facial hair. The painless efficiency and precise definition that threading afforded made Shobha swear off wax, until she returned to the US and found there was no one in her area that threaded. Thus, the idea of Shobha was inspired.
Shobha is dedicated to empowering women through employment and education, and is committed to various philanthropic organizations that support a range of women's causes.
Shobha Tummala is a graduate of Harvard Business School, with a Masters in Business Administration. She has also achieved a Science Degree in Electrical Engineering from Michigan State University.
Prior to starting her own company, Shobha worked at a variety of businesses; Dash.com – a technology start-up, Bain & Company – a management consulting firm, and Procter & Gamble – a Fortune 500 company.
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