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Hot Tools Professional Flat Iron Sedu Smoothing Heat Protecting Boost

Product Features:

• Two heat settings: Low for fine, easy-to-style hair and High for hard-to-style hair.
• Goldtone plates.
• Power indicator light
• Ideal for smoothing and straightening curly hair.
• Voltage: 110 V.
• One year limited warranty.

Directions:

For a complete styling, hair should be clean, dry, and free from dirt, hair spray, creams, etc. (Your iron can always be used for quick touch-ups and rescues any time.)

Pre-heat: Rest the iron on a smooth, flat surface, plug in. Set the heat switch at High or Low position, and allow iron to heat.

Use High heat for normal hair and for hard-to-straighten hair, simply hold hair between plates a bit longer for hair that resists straightening. Use Low heat for hair that has been color-treated, or is fragile or damaged.

To straighten hair: Work with hair sections that are approximately 2½" wide and 3/4" deep. Place hair between the hot plates and press down firmly. Hold in place for a few seconds and pull through hair, maintaining some tension. For a finishing touch, turn straightening iron under just a half turn when near end of hair. Then, simply release pressure from handle and allow hair to slip out. Repeat the process until you have achieved the desired hairstyle.

Warnings & Precautions:

Keep away from water. Read all instructions before using.

Product Reviews and Rating:

3 (15%) reviewers rated this product "Average" (3-star) 2 (10%) reviewers rated this product "Fair" (2-star) 15 (75%) reviewers rated this product "Poor" (1-star)

Reviews Breakdown 100% 80% 60% 40% 20% 0% 5 star 4 star 3 star 2 star 1 star

This Flat Iron Is A NIGHTMARE!!!
Reviewer: Debrasche from Maryland   2007-08-25

Before I start my review, I shall introduce my hair type to you. It goes 4 inches past my shoulders, a bit frizzy, and kind of wavy. I ordered this from Folica without reading any of the reviews a couple weeks ago. Hey, I didn't know anything about hair. I thought that this iron would work just as good as an expensive one. Boy, was I wrong. After a couple days of waiting, it came in the mail. Excitedly, I washed my hair, conditioned it, blow dried it, and plugged in my Gold'N Hot Iron. I waited for it to get hot, but even after 5 minutes, it didn't. I started to think that maybe it was handled roughly at the Post Office and maybe broke. Biting my lip, I made sure that it was plugged in correctly. Then I noticed it started to get a little warm. But it wasn't warm enough. I tied my hair into a ponytail and went downstairs to watch TV, leaving my flat iron plugged in. After watching a 30-minute show, the Gold'N Hot wasn't hot enough yet. I decided to open a book and read a bit, checking my Gold'N Hot after finishing each chapter. Finally when I got to chapter 9 (I was reading The Sisterhood of The Traveling Pants) it was ready. I took a small section of hair and ran the flat iron through it. And ran it through again and again and again. I was frustrated because it was taking me 10 minutes to do just one section of my hair. While I straightened my hair, I noticed the iron pulling and snagging my hair. I also got 3 blisters on my fingers and had to take a break halfway through because I had blisters, my scalp hurt, my arm was getting tired, my hair smelled awful, AND the heat started to go away! Frustrated, I gave up. I thought that maybe I had been sent a defective iron. I washed my hair again and went on Folica.com to see how I could return it and get another one. I chatted with the live operator and sent in for another one. When my second Gold'N Hot iron came in the mail, I was happy. I washed my hair, conditioned it, and blow dried it again. Plugging it in, I noticed how it still did not heat up. I was furious! After talking with the Folica Live Operator again, I figured that I had wasted my money on a CRAPPY IRON. Grr! I then decided to save my money for a Sedu flat iron, so that I will never have to go through this nightmare again! Right now I have 80 dollars so I'm partway there. Anyway, if you need a flat iron, don't settle for a cheap one. Save for a sedu or one that is highly ranked. DONT waste your money on this piece of junk. Seriously. Sincerely, Debrasche Pelman Ancker

MADE MY HAIR WORSE THAN IT ALREADY IS!
Reviewer: Bonjoli from Capdale   2007-08-24

My hair is long, dry, brittle and a bit frizzy. I bought this iron from Dollar General just to try it and it RUINED MY HAIR!!!!! It singed a chunk off and pulled and snagged so much of my hair. I was literally crying. Instead of straight hair, the only thing I got out of this flat iron was frustration, blisters, and tears! I am so angry!

YUCK! YUCK! YUCK! Superly duperly YUCK!
Reviewer: Bonnica from Columbus Ohio   2007-08-21

Don't do this to yourself. It STUNK UP my hair. Snags & Pulls hard. The worst iron EVER! If you are thinking about buying this, you should buy a Hot Tools iron instead! It's almost the same price and works a lot better! This one is absolutely horrific.

Waste of Money!!
Reviewer: LeReau   2007-08-15

OK even though this thing has a very cheap price, it also has very cheap quality. It took 1 hour to heat up and gave me 5 blister on my right hand. Also the straightness went away like 4 hours later. YUCK.

Worst Flat Iron on the Face of The Earth
Reviewer: Jani   2007-08-14

This thing is very crappy. It takes one hour to heat up, and I had to run it over my hair TWENTY-FOUR TIMES to get it straight. Then after 20 minutes of straightening, the heat went away. AND the straightness went away 5 hours later.

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