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Brand: GHD
Package/Size: 1"
Power: 50 W
Voltage: 230V
Item No: 003262
Model No: PURE
Weight: 3.74 lbs






GHD IV Pure 1" Styler is a limited edition flat iron, part of the Dark vs. Pure line launched by GHD. All must choose between the mysterious gleam of pitch black and the pure white shimmer of forbidden heaven. You might be of two minds. Or it might just depend on how you're feeling right now.

Dark and sensual creatures gravitate toward the black of night and the pure of heart lust after a pristine white glow. Our limited edition ghd IV Dark styler and ghd IV Pure styler call to our urban angels, who will not feel complete until they possess their souls' true match.

It is up to you to decide whether you are Dark or Pure.

Features & Benefits:

  • Rounder barrel for curls, flicks, waves and straight
  • Limited edition heat-resistant styler case with flock pattern and tasseled zipper
  • Universal voltage for optimum performance wherever you travel
  • Advanced ceramic heaters
  • The Pure styler will turn off automatically if left unattended for 30 minutes
  • Includes how to DVD
  • 2 Year limited warranty
  • Product Reviews and Rating:

    GHD IV Pure 1" Styler Limited Edition is rated  (4.80 out of 5) based on 5 reviews by users.

    4 (80%) reviewers rated this product "The Best" (5-star)
    1 (20%) reviewers rated this product "Good" (4-star)
    Reviews Breakdown
    100% Percentage of Reviews for 5 star Percentage of Reviews for 4 star Percentage of Reviews for 3 star Percentage of Reviews for 2 star Percentage of Reviews for 1 star
    80%
    60%
    40%
    20%
    0%
    5 star 4 star 3 star 2 star 1 star

    For the Busy Bee like Me!
    Reviewer: Kitty from United States   2009-11-17

    I love this straightener, it heats up super fast and ever run through my hair is straight it stays hot! It is white so often times if you have product it will show but for me that's a good thing. As soon as it cools I just take a dry tissue and wipe it off. The case is gorgeous, everyone asks me where I got it. It only fits the straightener and maybe a small thin bottle of heat protectant but don't jam it in there. It is very well made and after 3 months of use, I am in love and my hair is even more shiny. I have thick, wavy and coarse Asian hair. When I'm done it leaves my hair soft and super straight even in the humidity. Though the price is scary I plan on traveling so it suits my needs. I have not mastered the curling techniques yet but we'll see with time. An instructional dvd comes with the beautiful box. Instant love, try it. Folica has great service and impeccable delivery time. I ordered the BaByliss and returned it because it was not comparable. I love how I don't have to adjust the temperature because it's smart enough to do it for me and not burn my hair. Heats up so fast it is absolutely ideal for a girl on the run all the time!

    A lot of money, but very good!
    Reviewer: Sydney   2009-10-24

    I think this straightener is a little over priced, but the results are fantastic. My cousin has this exact one, and I always have some excuse to straighten my hair because it's so good!

    Definitely worth it.
    Reviewer: Nicole from New York   2009-09-04

    My hair has not been this straight- ever. I have thin hair and not a lot of it either, but my hair is unmanigable if it's not straightened. It can be sort of straight- meaning straight, then it has a bump, straight, and then it bumps (or flips) out again. Then it can be slightly wavy, or, on a good day, it'll look like I just came from the beach. However, this lasts for about a day, and then my hair looks awful, especially if I brush it. I've tried the Sedu, Chi, Corioliss, and several drugstore brand straighteners. This works better than them all. It took less than 10 minutes for me to straighten all of my hair, and it looked-and felt- so much better using this straightener. I love the features that the GHD has- It heats up super-fast. (like, less than 20 seconds) It stays the same heat while you're straightening your hair- so you don't have to wait for it to "heat up" again. It'll turn off in 30 minutes if you don't use it- which is useful if you're in a rush, cause sometimes you forget to turn your straightener off. The plates on the straightener actually move, which is really cool. You don't have to pull hard on your hair this way. Actually, you really don't have to pull on your hair at all. You straighten your hair so much faster with this. Before- it would take me 30-40 minutes if I wanted my hair to look good. Compared to 10 minutes? That's amazing. The price CLEARLY didn't scare me off- and it shouldn't scare you either! Think about how much money you would spend on straighteners that would sort of work, or work for a bit, and sooner or later you'd have a new one. The GHD is definitely an investment, and it's WORTH investing.

    Beautiful and works great!
    Reviewer: Laura from Texas   2009-08-06

    I have had the Chi, Sedu, Infrashine, but none compare to the Ghd! It keeps your hair looking healthy, frizz free, shiny and does a great job straightening it. Also, I love the case it's perfect for traveling.

    I Love GHD!!!
    Reviewer: Chloe from Birmingham, Alabama   2009-07-08

    First I would like to say if you are hesitant about getting a GHD because of the cost do not hesitate!!! It is well worth your money. I have had two chi flat irons before, and they do not even compare to GHD. Not only has my GHD lasted longer, but it straightens my hair better and quicker than a chi. A GHD does not pull or damage my hair as much as my chi did. Overall I absolutely love my GHD!

     

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