Specially developed with a straight-defining complex, hydrating conditioners, and frizz-fighting silicone, this nourishing formula forms a humidity-resistant barrier for sleek, glistening hair that remains smooth and straight from root to tip. Gentle enough for everyday use. Safe for color-treated hair.

Directions: For best results, begin with Frizz-Ease Straight Ahead Daily Shampoo. After shampooing, squeeze out excess moisture. Apply conditioner and distribute evenly, from roots to ends. Rinse thoroughly.

Ingredients: Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Cetyl Esters, Cyclopentasiloxane, Simmondsia Chinensis Seed Oil Jojoba, Tocopherol Acetate, Malic Acid, Dimethiconol, Polyquaternium-7, Benzyl Alcohol, Methylchloroisothiazolinone, Methylisothiazolinone, Sodium Citrate, Glycine, Fragrance.
 

Product Reviews and Rating:

1 (25%) reviewers rated this product "The Best" (5-star) 1 (25%) reviewers rated this product "Good" (4-star) 1 (25%) reviewers rated this product "Fair" (2-star) 1 (25%) reviewers rated this product "Poor" (1-star)

Reviews Breakdown 100% 80% 60% 40% 20% 0% 5 star 4 star 3 star 2 star 1 star

Best Humidity Shield I've ever used!
Reviewer: Pamela from South Jersey   2007-08-05

I have naturally wavy hair and I straighten it daily. My worst enemy is humidity and believe me, I have used every product under the sun, to help my hair combat the humidity. Matrix, Aquage, etc.. you name it, I've tried it and nothing really worked. I signed up for a free sample of the new Frizz ease Straight Ahead products. I had forgotten about it and just so happened to stumble across it a few days ago. I was heading to Eagles Training Camp the next day and it supposed to be 95 with 80% humidity, I figured this would be the best test. Before bed, I used the Straight Ahead Shampoo, Straight Ahead Conditioner, and the Original Formula Transform Serum. I then straightened my hair, slept on it and retouched it in the morning (Took me 2 minutes) Let me tell you, I was pouring sweat from 7am until 5pm and my hair still stayed straight the entire day! This product is amazing, I'm not sure how each product works by itself, I have only tried it as a trio and honestly, I don't think I will ever use any of them without the others because you don't mess with perfection! On another note, that night when I got home, I took a shower and just tied my hair up to see how it would react to shower humidity and it still stayed mostly straight. I could have touched it up in two minutes and it was only the pieces that the water hit. This product is worth every penny in my opinion.

Good Conditioner
Reviewer: Jessica from New York, NY   2006-09-30

If you're expecting this to do the work of a flat iron, you're going to be disappointed. But when I use this and the matching shampoo, and then straighten my hair like I normally would (Matrix Sleek look lite cream, blow dryer, and flat iron), my hair stays straight and smooth all day. It never did that before I started using this shampoo and conditioner.

NOT GOOD
Reviewer: mel   2006-09-18

I bought this product from Target and had to throw it away because it makes my hair feel so weird. It feels like I washed my hair with wax or something. Plus, it did NOT make my hair more straight or not-frizzy. Totally waste of money. I only used it for few days and had to stop.

SUPPOSSED 2 Straighten My Hair!!!!!!!!
Reviewer: Melissa from New Brunswick, NJ   2006-09-03

I have naturally wavy/curly/frizzy hair and I tried this and the shampoo and the serum. I blow-dried my hair just like it said, but my hair is still wavy and it's even more frizzy than before I tried this!!!!! Do I have to use it more than once for it to work??????

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